How do you balance simplicity and functionality in user flows from scenarios?

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User scenarios are stories that describe how a user interacts with a product or service to achieve a goal. They help you understand the needs, motivations, and pain points of your target audience, and guide you in designing user flows that match their expectations. User flows are the steps and actions that a user takes to complete a task or reach an outcome. They show how your product or service supports the user journey and provides value. But how do you balance simplicity and functionality in user flows from scenarios? How do you create user flows that are easy to follow, intuitive, and engaging, without compromising on the features and benefits that your users want? Here are some tips and best practices to help you achieve this balance.

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1 Start with the goal

The first step in creating user flows from scenarios is to identify the goal of the user and the problem that your product or service solves. This will help you define the scope and purpose of your user flow, and avoid unnecessary or irrelevant steps. For example, if your user scenario is about booking a flight online, the goal of the user is to find and purchase a suitable flight, and the problem that your product solves is to make this process convenient and affordable. You can then focus on the essential steps and information that the user needs to achieve this goal, such as choosing a destination, date, and price range, selecting a flight, and entering payment details.

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Zalak Patel

10+ Years of Crafting UX/UI, Graphics & Social Media | HCI @ DePaul | Seeking Summer 2025 Internships
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- Prioritize User Goals: Focus on the main objectives users need to accomplish, removing non-essential steps to streamline the flow. - Map Key Actions: Identify the core actions required in each scenario, designing around them to avoid unnecessary complexity. - Limit Decision Points: Reduce the number of decisions users must make by guiding them toward key actions, helping to maintain flow continuity. - Visual Hierarchy: Use visual cues like size, color, or spacing to emphasize primary actions, making navigation intuitive and reducing cognitive load. - Iterate and Test: Continuously gather feedback on flow functionality versus simplicity to refine and ensure the design meets user needs without overloading.

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2 Simplify the steps

The next step is to simplify the steps and actions that the user takes in your user flow. This means reducing the number of clicks, inputs, screens, and options that the user has to deal with, and making each step clear and easy to understand. You can use various techniques to simplify your user flow, such as grouping related steps, using defaults and presets, providing feedback and guidance, and eliminating distractions and errors. For example, if your user scenario is about ordering food online, you can simplify your user flow by grouping the steps of choosing a restaurant, browsing the menu, and adding items to the cart, using filters and recommendations to help the user find what they want, providing progress indicators and confirmation messages, and avoiding pop-ups and ads that might interrupt the user.

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Kevin Sheldon

Executive Director - Head of Product Design and Strategy at 55ip
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I think it's important not to fall into the trap of thinking that "fewer steps = better." We feel pressure - sometimes from stakeholders - to let the user get to the end of their journey in as few steps as possible, but that can lead us to cram too many options into each step or too much functionality into a single screen. People are actually very happy to see multiple screens, or tap multiple times, as long as each choice is easy to make, intuitive, and relatively painless. Concentrate, rather, in making the steps and inflection points logical and expected, and the user will go with you on the journey.

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Aniruddha Kadam

Product Design Leader, Design Mentor & Coach | Previously at Google, LinkedIn, Shopify
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Simplification is not just reducing or removing something from a flow. It’s helpful to understand the context of the user journey — finding ways to enhance it beyond the core task. It could be as simple as helping them with tracking for their order, changing their order within s stipulated time period, or adding add-ons to it. Sometimes simplification can also be extending the user journey into something predictable and/or desirable.

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3 Add functionality where needed

The final step is to add functionality where needed to enhance your user flow and provide value to your users. This means adding features and benefits that make your product or service stand out from the competition, and that address the specific needs and preferences of your users. You can use various techniques to add functionality to your user flow, such as offering personalization, customization, and gamification, providing incentives and rewards, and enabling social interaction and sharing. For example, if your user scenario is about learning a new skill online, you can add functionality to your user flow by offering different levels and modes of learning, allowing the user to create their own goals and track their progress, giving badges and certificates for achievements, and enabling the user to join a community and share their feedback.

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Aniruddha Kadam

Product Design Leader, Design Mentor & Coach | Previously at Google, LinkedIn, Shopify
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Adding features or functionalities for the sake of it — or because your competitor does so isn’t a good way to go about adding value to your product experience. Thinking deeply about the user, their context, opportunities and breakdowns will help you design a flow that solves for real world problems as experienced by your users. Do not fall in the ‘feature’ trap.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you balance simplicity and functionality in user flows from scenarios?

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1 Start with the goal

2 Simplify the steps

3 Add functionality where needed

4 Here’s what else to consider

User Scenarios

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