How do you balance self-promotion and engagement with your followers on social media?
If you're a writer who wants to use social media for book promotion, you might wonder how to balance self-promotion and engagement with your followers. You don't want to come across as spammy or self-centered, but you also don't want to miss out on opportunities to showcase your work and connect with your audience. In this article, we'll share some tips on how to find the right balance between self-promotion and engagement on social media.
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Define your objectives:Establish clear goals to guide your social media efforts. This helps you create focused, relevant content that resonates with your audience and avoids random posts.### *Engage genuinely:Actively interact with your followers by liking, commenting, and sharing their posts. This fosters a sense of community and shows you value their support, encouraging reciprocal engagement.