How do you balance the needs and interests of different partners in a market access collaboration?

3 Negotiate a fair and flexible agreement

A market access collaboration requires a fair and flexible agreement that defines the roles, responsibilities, and expectations of each partner, as well as the terms and conditions of the collaboration. You need to negotiate a win-win scenario that balances the benefits and costs of the collaboration, and reflects the value and risks of your product or service. You also need to include mechanisms for dispute resolution, contingency planning, and adaptation to changing circumstances.

4 Build trust and transparency

A market access collaboration depends on trust and transparency among the partners. You need to establish and maintain open and honest communication, feedback, and reporting throughout the collaboration. You also need to share relevant data, evidence, and information that support your value proposition and demonstrate your performance. By building trust and transparency, you can foster a culture of collaboration, mutual respect, and accountability.

6 Evaluate and improve the collaboration

A market access collaboration requires ongoing evaluation and improvement to ensure its relevance, effectiveness, and sustainability. You need to monitor and measure the progress, results, and impact of the collaboration, using agreed indicators and methods. You also need to review and assess the performance, satisfaction, and feedback of each partner, and identify areas for improvement. By evaluating and improving the collaboration, you can enhance its value and access, and strengthen its relationships.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?