How do you balance benchmarking and gap analysis with your own unique value proposition and differentiation?
Benchmarking and gap analysis are two powerful tools for improving your business performance and identifying areas of improvement. But how do you balance them with your own unique value proposition and differentiation? How do you avoid copying your competitors or losing your edge? In this article, you will learn how to use benchmarking and gap analysis strategically and creatively to enhance your business control and innovation.