How do you avoid boring or generic bullet points in social media content?

I think a lot of businesses get hung up on the bullet points. The most important thing you can ask yourself is whether or not your customer will find the information useful. Placing yourself in the shoes of the customers is what matters most. If it's not beneficial to read, then it's probably not worthy of the bulletpoint.

Adding a line space between your bullet points and using emojis to give context to the content (without overdoing it!) also helps get across info in a super concise and engaging way. Make sure each point is its own key takeaway and could be used to spin out a post or story in itself.

When it comes to bullet points, don't over-complicate. You don't need a formula! The most important thing is to make sure the bulletpoints are used for a reason. It's like creating a list for scanning. Don't just bullet stuff to make the article look nice for formatting!

Injecting personality into bullet points keeps social media content from being boring or generic. I aim for brevity while ensuring each point is packed with value. The use of action verbs helps create a sense of momentum. Including compelling data or unique insights gives each point substance. Finally, I make sure each bullet point is relevant to the audience and aligns with the overall message.

Ensure that each bullet is a sentence, information or a message in itself. Keep it short. You can be a bit funny and witty. Also, think from the perspective of the consumer, why he/she would like to read that particular copy.

Create intriguing headlines with an open loop technique. Don’t really close any sentence till the very last. Generic bullet points make the post BORING. You want to stand out? Start creating social media content like you are talking to your prospect.

Approaching the task in this way can help keep your bullet points short and to the point. Bullet points are for short, concise pieces of information not whole rambling paragraphs.

While it may be tricky to infuse a brief bullet point with a ton of personality or brand voice, using it as a headline to introduce more copy can work well. More copy in a social post lends to more opportunity to show what makes a brand unique - and potentially - more engagements, conversions, etc.

The most beneficial use of mini headlines is highlight extra value in your content. We all have short attention span and time is a commodity that should be spent wisely. So if there's a way to streamline the process of conveying information to your reader, you should.

My "trick" is to look at my bullet points from a shopping list perspective. If you need to add, "for baking brownies for our dinner guests tomorrow evening" to "- flower" you're probably better to go with a headline and a small description. It still transmits that bullet point sense of urgency, while giving you the chance to further elaborate its significance organically.

Here are some ways to vary your sentences: - Vary sentence length (short to long, long to short) - Start sentences with different types of words (adverbs, phrases, link words [and, but, although]) - Vary the order of parts of sentences - Switch between active and passive voice (do this sparingly)

While I'm a fan of the aesthetics, remember that emojis impact accessibility. Use a screen reader to read the last sentence of this paragraph and it sounds like: "Checkmark write headlines that hook your readers fire sign craft introductions that ignite curiosity stack of books sparkles edit and proofread your copy like a pro." Food for thought before using emojis in important messages!

Varying structure can certainly help but it's important to keep in mind that a bullet point is to convey information in a short and quick way. When you start messing around with length, you run the risk of waffling or not conveying something that's concise and useful. Convey information and the narrative you're trying to sell. All else is unnecessary.

I, personally, love using emojis in place of bullets as a more visually engaging style, but it's not always right for the brand.

The variety of structure in each line depends on the copywriter's mastery of language grammar. In my opinion, in addition to this variety of style without changing the tone, storytelling can also be used. It's like breaking a narrative into several separate lines so that the reader doesn't get bored while following the story.

Depending on your content goals, ask ChatGPT to act as an editor to improve your key bullets. You can use the following prompts: - Condense my bullets below so that readers can skim them faster: - Make my bullets below more interesting: - Improve my bullets below to make them more impactful: - Strengthen the persuasiveness of my bullets below:

Grammarly is a writer’s best friend! Besides providing the basics of spell check and grammar, it helps maximize sentence effectiveness. Clarity is enhanced when sentence structure is as concise as possible.

Beware of Grammarly overcorrecting your content though, keep it authentic! That app does have a danger of trying to remove words or misunderstanding the context and changing the objective of the point you are trying to get across - write, read, edit, re-read, post!

I will add, try and test with the amount of bullet points. I tend to find that 8 is the sweet spot (granted it's also a lucky number in Asian culture). Also remember that bullet points are meant to make life easier. Summarise particular areas. Guide people to where they need to be. Eventually you'll find a pattern or process that works as long as you keep testing.

If you will use them in an article, try a few different versions on various social media platforms to see which one gets more engagement. This also works for email subject lines h/t: Christopher Penn of TrustInsights.ai