How do you approach and initiate conversations with new contacts at networking events?

1 Prepare your pitch

Before you attend a networking event, you should have a clear and concise pitch that summarizes who you are, what you do, and what value you can offer. Your pitch should be tailored to your audience and your goals, and it should highlight your unique selling proposition. A good pitch should also include a hook, a question, or a call to action that invites further conversation and interest. Practice your pitch until you can deliver it confidently and smoothly.

2 Research the attendees

Another way to prepare for a networking event is to research the attendees beforehand. You can use social media, websites, or event platforms to find out who will be there, what their backgrounds and interests are, and what they are looking for. This will help you identify potential contacts, target your pitch, and plan your approach. You can also use this information to find common ground, ask relevant questions, or compliment their work.

3 Approach with confidence

When you arrive at the networking event, you should approach new contacts with confidence and enthusiasm. Smile, make eye contact, and introduce yourself with a firm handshake. Use your pitch as a conversation starter, but don't make it sound like a sales pitch. Be genuine, curious, and respectful, and listen actively to what they have to say. Avoid interrupting, dominating, or arguing, and try to find points of agreement, connection, or value.

4 Engage with interest

Once you have initiated a conversation, you should engage with interest and rapport. Ask open-ended questions that show you are interested in their opinions, experiences, or goals. Share stories, insights, or anecdotes that relate to the topic or the event. Use humor, empathy, or compliments to build trust and likability. Avoid talking about politics, religion, or personal issues, and don't be too pushy, needy, or negative.

5 Follow up with action

The last step to make the most of your networking event is to follow up with action. Before you end the conversation, you should exchange contact information, business cards, or social media handles. You should also express your appreciation, gratitude, or interest in staying in touch. Within 24 hours, you should send a follow-up email, message, or call that reminds them of who you are, what you talked about, and what you can offer. You should also suggest a next step, such as a meeting, a referral, or a collaboration.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?