How do you analyze and report usability testing results to stakeholders?

1 Define your goals and metrics

Before you start analyzing and reporting your usability test results, you need to have a clear idea of what you want to achieve and how you will measure it. Depending on the type of test you conducted, such as moderated, unmoderated, or remote, you may have different types of data to work with, such as qualitative feedback, quantitative metrics, or screen recordings. You should define your goals and metrics based on the purpose and scope of your test, such as identifying usability issues, validating design decisions, or measuring user satisfaction.

2 Organize and prioritize your data

Once you have collected your data, you need to organize and prioritize it in a way that makes sense for your stakeholders and your goals. You can use various methods and tools to sort, filter, and categorize your data, such as affinity diagrams, spreadsheets, or online platforms. You should look for patterns, trends, and outliers in your data, and highlight the most important and relevant findings. You should also rank your findings based on their severity, frequency, and impact, and assign them a priority level, such as high, medium, or low.

3 Visualize and summarize your findings

The next step is to visualize and summarize your findings in a way that is easy to understand and communicate. You can use different formats and techniques to present your data, such as graphs, charts, tables, or screenshots. You should also use descriptive and concise labels, captions, and headings to explain your data and provide context. You should also write a summary of your findings that highlights the key insights, recommendations, and next steps for your stakeholders.

4 Choose the right format and medium for your report

Depending on your audience, goals, and resources, you may need to choose the right format and medium for your usability test report. You can use different formats and media to deliver your report, such as slides, documents, videos, or dashboards. You should consider the preferences, expectations, and needs of your stakeholders, and tailor your report accordingly. You should also consider the level of detail, interactivity, and accessibility of your report, and make sure it is clear, concise, and consistent.

5 Share and discuss your report with your stakeholders

The final step is to share and discuss your report with your stakeholders, and get their feedback and input. You can use different methods and channels to share and discuss your report, such as email, online platforms, or meetings. You should also prepare for potential questions, comments, or objections from your stakeholders, and address them with evidence and confidence. You should also encourage collaboration and dialogue with your stakeholders, and seek their agreement and support for your recommendations and next steps.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?