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How do you adjust community outreach for changing demographics?

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Community outreach is a vital way to connect with your target audience, build trust, and achieve your mission. But what if your audience changes over time? How do you adapt your outreach strategies to meet the needs and preferences of different demographics? In this article, we will explore some tips and best practices to help you adjust your community outreach for changing demographics.

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Shadrack Osei Frimpong

Yale MD(c), MPH| Gates-Cambridge PhD| Penn BA,MS| Hon. Doctorate, RHUL| Forbes 30U30

1 Know your audience

The first step to adjust your community outreach for changing demographics is to know who you are reaching out to. You need to conduct regular research and analysis to understand the characteristics, interests, challenges, and goals of your current and potential audience. You can use various methods, such as surveys, interviews, focus groups, social media analytics, and census data, to gather relevant information. By knowing your audience, you can tailor your outreach messages, channels, and activities to resonate with them and address their needs.

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Shadrack Osei Frimpong

Yale MD(c), MPH| Gates-Cambridge PhD| Penn BA,MS| Hon. Doctorate, RHUL| Forbes 30U30
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Knowing your audience also goes beyond data collection and analysis. It's crucial to conduct stakeholder mapping during the early phase to gauge the "pillar" stakeholders that your outreach can be based on. Every community has a few groups of people whose voices they trust -- know them and engage them at the start.

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Samuel Parker Ekem

Co-Founder @ Ghana Professionals Network a 50k+ Community |Linkedin Top Voice|
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Actively engage with community members to gain firsthand insights into their needs, concerns, and aspirations. Conduct surveys, interviews, focus groups, or community forums to gather information and feedback. Encourage participation from diverse groups to ensure you capture a broad range of perspectives

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Elin Jones

Risk Communication Strategist and Editor/Writer at Washington, D.C.
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Various focus groups organized by marketing firms and your inhouse client relations staff are a great way to assess reaching target audiences and the changing demographics. Focus groups provide eye-opening information regarding messaging, keywords, media, trusted influencers, and opportunities for community partnerships and promotional events

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2 Embrace diversity and inclusion

The second step to adjust your community outreach for changing demographics is to embrace diversity and inclusion in your outreach efforts. You need to acknowledge and respect the differences and similarities among your audience members, such as their culture, language, religion, gender, age, ability, and background. You also need to ensure that your outreach team reflects the diversity of your audience and that you involve them in the planning and implementation of your outreach strategies. By embracing diversity and inclusion, you can foster a sense of belonging and engagement among your audience and avoid stereotypes and biases.

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Shadrack Osei Frimpong

Yale MD(c), MPH| Gates-Cambridge PhD| Penn BA,MS| Hon. Doctorate, RHUL| Forbes 30U30
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A surefire way to succeed with inclusion during community outreach is to include some members of your targeted community in your outreach team. It's not enough that they "reflect" -- they must actually hail or come from that community to be able to relate to the level of lived experiences.

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3 Use multiple channels and formats

The third step to adjust your community outreach for changing demographics is to use multiple channels and formats to communicate with your audience. You need to consider the preferences and habits of your audience when choosing the best ways to reach them. For example, some demographics may prefer online platforms, such as websites, blogs, social media, podcasts, or videos, while others may prefer offline platforms, such as newsletters, flyers, phone calls, or events. You also need to consider the formats and styles of your outreach content, such as the language, tone, visuals, and length. By using multiple channels and formats, you can increase the accessibility and effectiveness of your outreach messages.

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4 Collaborate with partners and stakeholders

The fourth step to adjust your community outreach for changing demographics is to collaborate with partners and stakeholders who can help you expand your reach and impact. You need to identify and build relationships with other organizations, groups, or individuals who share your mission and vision and who have access to or influence over your target audience. You can collaborate with them in various ways, such as co-creating content, co-hosting events, cross-promoting campaigns, or sharing resources. By collaborating with partners and stakeholders, you can leverage their expertise, networks, and credibility to enhance your outreach efforts.

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Shadrack Osei Frimpong

Yale MD(c), MPH| Gates-Cambridge PhD| Penn BA,MS| Hon. Doctorate, RHUL| Forbes 30U30
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Partnering with stakeholders must also include modelling. Here, you must try and see if you can get a leader of the community or a key "non-leader" stakeholder to model the behaviour or action that you are trying to reach the community with.

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5 Evaluate and improve

The fifth step to adjust your community outreach for changing demographics is to evaluate and improve your outreach strategies based on the feedback and results you receive. You need to set clear and measurable goals and indicators for your outreach activities and collect data and evidence to assess their performance. You also need to solicit and listen to the feedback and suggestions from your audience, your team, and your partners and stakeholders. By evaluating and improving your outreach strategies, you can identify what works and what doesn't and make necessary changes to improve your outcomes and impact.

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6 Learn and innovate

The sixth and final step to adjust your community outreach for changing demographics is to learn and innovate from your experiences and best practices. You need to keep yourself updated on the latest trends, insights, and opportunities in your field and your audience. You also need to experiment with new and creative ways to reach out to your audience and to solve their problems. By learning and innovating, you can stay ahead of the curve and keep your outreach strategies relevant and responsive to the changing demographics.

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Shadrack Osei Frimpong

Yale MD(c), MPH| Gates-Cambridge PhD| Penn BA,MS| Hon. Doctorate, RHUL| Forbes 30U30
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Engaging communities is a continual learning process. You must build plans that cover the entire implementation continuum -- from acceptability, appropriateness, and feasibility to fidelity and penetration. Every one of these steps is important, and must consistently be reviewed so they reflect the community's needs and the outreach's goals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you adjust community outreach for changing demographics?

1

2

3

4

5

6

7

1 Know your audience

2 Embrace diversity and inclusion

3 Use multiple channels and formats

4 Collaborate with partners and stakeholders

5 Evaluate and improve

6 Learn and innovate

7 Here’s what else to consider

Community Outreach

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How do you adjust community outreach for changing demographics?

1

2

3

4

5

6

7

1 Know your audience

2 Embrace diversity and inclusion

3 Use multiple channels and formats

4 Collaborate with partners and stakeholders

5 Evaluate and improve

6 Learn and innovate

7 Here’s what else to consider

Community Outreach

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