How do you address current creative strategy trends in your portfolio?

1 Know your audience

Before you start working on your portfolio, you need to define who you are trying to impress and what they are looking for. Are you applying for a specific job or project, or are you building a general portfolio for networking and exposure? Do you know the industry, niche, and culture of your potential clients or employers? Do you understand their pain points, goals, and expectations? Knowing your audience will help you tailor your portfolio to their needs and preferences, and show them how you can solve their problems and add value to their brand.

3 Tell a story

Your portfolio should not only display your work, but also tell a story about your creative process, your role, and your impact. For each project, provide some context and background information, such as the brief, the objectives, the challenges, and the results. Explain how you approached the project, what research and analysis you did, what insights and ideas you generated, and how you executed and evaluated them. Highlight your contribution and your value proposition, and show how you achieved the desired outcomes and met the expectations of your clients or employers.

4 Showcase your skills

Your portfolio should also showcase your skills and abilities as a creative strategist, not just your outputs. You should demonstrate your knowledge and expertise in various aspects of creative strategy, such as market research, audience segmentation, brand positioning, message development, channel selection, campaign planning, content creation, design thinking, testing, and optimization. You should also highlight your soft skills, such as communication, collaboration, problem-solving, critical thinking, and innovation. You can showcase your skills by including testimonials, case studies, awards, certifications, or personal projects.

5 Follow the trends

Creative strategy is a dynamic and evolving field, and you need to keep up with the latest trends and best practices to stay relevant and competitive. You should follow the industry news, blogs, podcasts, events, and influencers, and learn from the examples and insights of other creative professionals. You should also update your portfolio regularly and incorporate the current trends and innovations in your work, such as data-driven creativity, social responsibility, user experience, personalization, interactivity, or storytelling.

6 Make it accessible

Finally, you need to make sure that your portfolio is accessible and easy to find, view, and share. You should create a professional and user-friendly website or platform that showcases your work in an attractive and organized way. You should also optimize your portfolio for different devices, browsers, and formats, and ensure that it loads fast and works smoothly. You should also use clear and catchy titles, descriptions, and keywords for your projects, and include your contact details and social media links. You should also promote your portfolio online and offline, and seek feedback and opportunities to improve it.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?