Curated content is a great way to provide value to your audience, save time, and boost your credibility. But how do you make sure your curated content is engaging, relevant, and original? In this article, we'll show you how to add your own voice and value to your curated content in six simple steps.
The first step to creating engaging curated content is to select high-quality, trustworthy, and diverse sources. You want to avoid using sources that are outdated, biased, or inaccurate. You also want to mix up your sources to avoid repetition and boredom. For example, you can use articles, podcasts, videos, infographics, or social media posts from different experts, influencers, or platforms.
Selecting high-quality, trustworthy, and diverse sources is the cornerstone of creating engaging curated content. By integrating a mix of articles, podcasts, videos, and infographics from various experts and platforms, you not only enrich your content but also keep it fresh and dynamic. For instance, blending insights from a leading wastewater technology journal with a podcast from an industry influencer can offer a well-rounded perspective. Remember, your unique voice and expertise are what set your curated content apart. Adding your own analysis or commentary can transform a simple collection of sources into a compelling narrative that resonates with your audience. Until then—keep it flowing!
The most valuable sources for your content are real people with experience and expertise. And they don't have to be the top voice on Forbes or a famous businessperson. Start with writing down source criteria: - Are they active in the space? - Are they truly knowledgeable or only starting out? If only starting out, can we learn from their growing pains? - Are they doing something cool and interesting?
The next step is to understand what your audience wants and needs from your curated content. You need to know who they are, what they care about, what problems they have, and what solutions they seek. You can use tools like surveys, analytics, or social listening to get insights into your audience's preferences, interests, and challenges. This will help you tailor your curated content to their specific needs and goals.
Prior to publishing content, ask yourself - how does this provide value to my audience? Does it entertain them? Does it answer a question? Will it provide inspiration? Will it sell the lifestyle my brand seeks to create? This will help you create authenticity and consistency across brand channels while building a strong relationship with your audience.
Living in this digital age can be exciting & exhausting at the same time. We're constantly consuming information. Be sure to provide value over "stuff & fluff ". Listen closely to your audience. Online polls / surveys, scanning your messages for FAQs, and having conversations in real life (IRL). These well give you a great start to building that library of created content that builds trust, attracts and makes a difference because your audienced well feel heard & share your content as well.
Understanding your audience's needs is crucial for creating impactful content that resonates. For instance, in the wastewater industry, stakeholders might be looking for innovative solutions to pipeline rehabilitation. By leveraging tools like social listening and surveys, you can pinpoint these specific interests and challenges. Tailoring your content to address these needs not only enhances engagement but also positions you as a thought leader in the field. For example, sharing case studies on successful trenchless technology implementations can provide valuable insights and practical solutions, fostering a deeper connection with your audience.
Talk to your customers and write down what they say. Their words tell you what they need and what they're typing into Google to find. This is called the Voice of Customer (VoC). Shape your copy, content, and general tone of voice around this instead of trying to force your own take on your customer's needs.
The third step is to add your own perspective to your curated content. You don't want to simply copy and paste what others have said. You want to add your own commentary, analysis, or opinion to the content. You can do this by highlighting key points, providing additional information, asking questions, sharing stories, or giving tips. This will help you showcase your expertise, personality, and value proposition.
Adding your own voice and value to curated content is about staying authentic. Just like your unique fingerprint, the way you create content inherently carries your personality and perspective. As long as you stay true to yourself, your content will reflect your voice. This authenticity not only makes your content unique but also adds significant value, resonating more deeply with your audience. Your personal touch helps build trust and connection with your followers, making your content more engaging and impactful.
Adding your own perspective is essential for transforming curated content into a unique narrative that resonates with your audience. For instance, when discussing trenchless technology, sharing a personal success story about a project can illustrate its impact and inspire others in the wastewater industry. By integrating your insights, you not only enhance the credibility of your content but also foster a deeper connection with your audience. This approach encourages engagement and positions you as a thought leader, ultimately enriching the community around your expertise.
To add my own perspective and value to curated content, I blend my unique experiences and expertise into the mix. As a dually licensed beauty professional and creative entrepreneur, I bring insights from both sides, incorporating creativity and design elements. This allows me to offer practical tips and nuanced opinions that resonate with a wider audience. Additionally, I stay updated on the latest trends and products, enabling me to provide informed, up-to-date commentary. By integrating my personal touch and professional knowledge, I ensure the content is not only relevant but also enriched with genuine, relatable advice.
You want to sound like the voice of your customer, but you also want to sound like you. This is the tricky part in finding your own voice. - Can you rephrase what your customers are saying in a surprising and delightful way? - What are some branded phrases that you want to own? For example, "inbound marketing" (HubSpot coined the term, it didn't exist before). - What personal experience and expertise do you have to offer? Put it into your content and own it - it'll show your customer that you really understand their needs and have authority in the space.
The fourth step is to use a clear structure for your curated content. This will help your audience to follow, understand, and remember the content. A simple structure you can use is an introduction to explain the content, its importance, and what you'll cover. The body should present the curated content in a logical order with your own perspective and value added. Finally, the conclusion should summarize the main takeaways, provide a call to action, and invite feedback.
A clear structure in curated content is essential for effective communication. It not only enhances comprehension but also fosters engagement. In the wastewater industry, for instance, a well-organized article can clarify complex topics like trenchless technology, making them accessible to a broader audience. By adding your unique insights, you can bridge the gap between technical jargon and practical understanding, creating a richer narrative. Ultimately, structured content not only informs but also inspires action, reinforcing the idea that "Content is your currency" in building a community around shared knowledge.
I always go back to what I learned from my adult education studies. My favorite learning model is ARCS by John Keller: A - Attention (get your reader to sit up and take notice) R - Relevance (what will they achieve & why should they care?) C - Confidence (help them see that they can achieve it, motivate them to continue reading) S - Satisfaction (did your content deliver what you promised, or will they go back to Google to find the answer?)
The fifth step in content formatting is to ensure readability. You should focus on making your content visually appealing, scannable, and easy to digest. To do this, you can use headings and subheadings to break up the content into sections and subsections with clear titles. Additionally, bullet points or numbered lists can be used to highlight key points, benefits, or steps. Visual interest can be added with relevant and high-quality images or videos, while quotes or testimonials from sources or customers can provide social proof and authority. Lastly, if you are curating technical content, code blocks should be used to display code snippets or commands.
Creating readable content is essential for engaging your audience effectively. - Use a consistent font and size to enhance visual appeal and maintain focus. - Incorporate white space strategically to avoid overwhelming readers and improve comprehension. - Consider accessibility by using color contrasts that are easy on the eyes and readable for all users. - Employ interactive elements like infographics to convey complex information simply and engagingly. Remember, clear and engaging content fosters trust and encourages deeper connections with your audience.
Ah readability! One of my favorite topics. It ties so closely with educational theory, because in the end you want your reader to retain what they read and take action afterward. - Use a suitable font size that can be adjusted to your reader's needs - Add a dark mode option for sensitive eyes - Follow a logical structure - Chunk information (go from small to big, easy to difficult concepts) - Highlight key sentences with callout boxes - Use quote boxes to draw attention to main concepts or valuable information from experts - Use images to illustrate ideas or share data in a digestible format - Add links to more information (but don't overdo it) - Add bullet points, lists, and tables to summarize and compare information
The final step is to promote and distribute your content to your target audience. You want to ensure that your curated content is reaching the correct people in the correct place and time. To do this, you can use email, social media, a blog, or guest posting. For example, when sending an email, include a catchy subject line and a personal message. When sharing on social media platforms, include a captivating caption and a relevant hashtag. When publishing on your blog or website, make sure to have a clear title and an SEO-friendly description. Lastly, when offering as a guest post on other websites or blogs in your niche, include a link back to your site.
Promoting and distributing content effectively is crucial for establishing authority in niche markets like wastewater technology. Tailoring your message to resonate with your audience’s specific needs not only enhances engagement but also builds trust—essential in industries where credibility is paramount. For instance, when sharing insights on trenchless technology, using case studies or success stories can illustrate your expertise and provide tangible value. Remember, your content is your currency; invest it wisely to foster a community that recognizes and appreciates your contributions. Until then—keep it flowing!
Don't get caught up in the LinkedIn performance circus. Content is a vehicle for your voice, but your voice needs a personality to cut above the noise. People don't buy from viral posts or quirky sales pages. People buy from people.
In the realm of content creation, adding your unique voice is essential for establishing authority and fostering connection. For instance, sharing personal anecdotes related to wastewater technology not only humanizes your content but also illustrates complex concepts in a relatable manner, making your insights more impactful. As the landscape of digital marketing evolves, staying attuned to audience needs and industry trends is crucial. By continuously adapting your content strategy to reflect emerging technologies and practices, you not only enhance your credibility but also cultivate a community that values your expertise—remember, content is your currency in this ever-changing market.
Usar a própria voz é muito mais do que as fontes, o formato ou a estrutura do conteúdo. é você colocar ali um pedacinho seu. Por mais que tenhamos que ser estratégicos e intencionais, se n?o colocarmos nossa alma, nossa essência de verdade naquilo, o conteúdo fica genérico e robotizado. Só você fala do jeito que você fala, só você faz do jeito que você faz!