How do you adapt your stakeholder management TOGAF approach to different types and levels of stakeholders?

1 Identify and categorize stakeholders

The first step in stakeholder management is to identify and categorize the stakeholders of your TOGAF project. You can use various sources of information, such as the project charter, the business case, the organization chart, or interviews, to create a list of stakeholders and their attributes. Some of the attributes you need to consider are: stakeholder name, role, interest, power, influence, attitude, communication style, and frequency of contact. You can use a stakeholder map or matrix to visualize and prioritize the stakeholders based on these attributes. For example, you can use the power-interest grid to classify stakeholders into four categories: high power-high interest, high power-low interest, low power-high interest, and low power-low interest.

2 Define stakeholder objectives and requirements

The next step in stakeholder management is to define the objectives and requirements of each stakeholder group or individual. You need to understand what they want to achieve from the project, what are their needs and expectations, and how they measure success. You can use various techniques, such as interviews, surveys, workshops, or observation, to elicit and document the stakeholder objectives and requirements. You can use a stakeholder objective matrix to align the stakeholder objectives with the project objectives and identify any gaps or conflicts. You can also use a requirements management plan to specify how you will manage, trace, validate, and prioritize the stakeholder requirements throughout the project.

3 Develop stakeholder engagement strategy

The third step in stakeholder management is to develop a stakeholder engagement strategy that outlines how you will communicate and interact with the stakeholders during the project. You need to tailor your communication style and frequency to the stakeholder type and level, as well as their preferences and expectations. You can use a stakeholder communication plan to define the purpose, content, format, channel, frequency, and responsibility of each communication activity. You can also use a stakeholder engagement matrix to define the current and desired level of engagement for each stakeholder group or individual. For example, you can use the RACI model to assign roles and responsibilities for each stakeholder, such as responsible, accountable, consulted, or informed.

4 Execute stakeholder engagement activities

The fourth step in stakeholder management is to execute the stakeholder engagement activities according to the stakeholder communication plan and the stakeholder engagement matrix. You need to deliver clear, consistent, and timely messages to the stakeholders, as well as solicit their feedback and input. You can use various tools and techniques, such as newsletters, reports, presentations, meetings, or workshops, to communicate and collaborate with the stakeholders. You can also use a stakeholder register to record and update the information and status of each stakeholder throughout the project.

5 Monitor and evaluate stakeholder engagement

The fifth step in stakeholder management is to monitor and evaluate the stakeholder engagement process and outcomes. You need to measure and assess the effectiveness and impact of your communication and interaction with the stakeholders, as well as their satisfaction and involvement. You can use various methods, such as surveys, interviews, feedback forms, or metrics, to collect and analyze the stakeholder feedback and performance. You can also use a stakeholder issue log to track and resolve any issues or concerns raised by the stakeholders during the project.