How do cognitive biases distort your perception of risk and reward?
Understanding how cognitive biases shape your business decisions is crucial. These biases can subtly influence your perception of risk and reward, often without you even realizing it. They are systematic patterns of deviation from norm or rationality in judgment, and they can lead to perceptual distortion, inaccurate judgment, illogical interpretation, or what is broadly called irrationality. As you navigate the complex world of business strategy, it's important to recognize these biases so you can make more informed and objective decisions.