How can your small business's reputation attract new customers?

Under promise and over deliver. I think it’s great to meet your promises and in order to truly differentiate yourself you want to surpass them.

The market is VERY small. People ask others who they recommend for a task - all the time. If you did a good job delivering the work, your customer will: - Recommend you if asked by a friend or colleague - Reach out to you again if they move to another company Good Work = Good Reputation!

When I started my online marketing outfit, I made it my mission to help burnt-out nurses and corporate employees find a way out. By consistently providing value and solutions, my reputation soared. Happy clients spread the word like wildfire, attracting new customers like never before! Don't underestimate the power of keeping your word. It's a game-changer!

Yes! This is so important. Make it easy for people to give you feedback. Test different things. From a single word or sentence, to as you say surveys, but keep them brief. This is a favour your clients are doing for you.

I was eager to hear what my clients thought. Their insights were gold! Not only did it improve my offerings, but it also showed I cared deeply about their experience. For example, a nurse, overwhelmed and seeking a lifeline, finds solace in my service. They take a moment to share their thoughts, and you listen, genuinely. This simple act transforms a transaction into a relationship, built on trust and understanding. This culture of feedback became a cornerstone of my business. It was about showing clients they were heard and valued. This authenticity spread like wildfire. Happy clients became passionate advocates, drawing in new customers who valued transparency and continuous improvement.

I agree that demonstrating your expertise is a key factor for attracting customers to your business. Customers are more likely to trust you and recommend you to others if they see that you have the knowledge and skills to solve their problems.

Being a small business could have an automatic value association with audience members that tend to support communities and new business development.

Create a presence on community platforms online to help to engage and reach various community members; these platforms could include Discord, Reddit and other platforms other than Instagram, X and others.

Absolutely. As you build your small business you will fail and make mistakes. Everyone does. How you handle this is the difference between companies that flourish and those that ultimately fail. In saying this, don’t compromise on your values or what you know is right out of fear of customer retaliation.

Imagine this: A customer, angry and frustrated, reaches out with a concern. Responding promptly, empathetically, and finding a solution not only turns things around for them but showcases your commitment to excellence. In my journey, I've learned that mishaps are opportunities in disguise. Addressing them swiftly and professionally not only retains existing clients but turns them into brand advocates. Their stories of exceptional service spread like wildfire, attracting new customers who are drawn to trustworthiness and reliability. Remember, a complaint resolved well is a testimonial waiting to happen. So, embrace challenges with grace and watch your reputation soar!

Remember to have fun and showcase your passion alongside your core values towards creating positive world change. Do not fake the passion as that can eventually been seen by your audience. Remember that you reflect your corporation as much as it reflects you; it is called an "entity" after all.