How can your content portfolio demonstrate your ability to align content with company values?

Your content portfolio should feature projects that mirror company values in messaging and tone. Highlight pieces directly addressing the organization's mission and vision. Showcase strategic content creation integrating company values into storytelling. Demonstrate positive audience engagement while maintaining alignment with company ethos. Provide insights into your decision-making process for consistent adherence to company values.

How to show off your mad skills at aligning content w/ company values? Look no further than your content portfolio! Your content is like a superhero's cape, but instead of fighting crime, you're fighting off boring, generic content that doesn't resonate! Your portfolio should be packed with examples of your ability to seamlessly weave-in company values into your writing, like a pro ninja weaving through laser beams. Whether it's a blog post, social media campaign, or even a witty email newsletter, your content should scream 'I know what this company stands for & I'm here to make sure everyone else does too!' So go forth, brave content creator, & let your portfolio be the beacon of hope for companies in need of value-aligned content!

Utilisez vos valeurs comme un filtre pour examiner le contenu existant et futur. Ce processus de filtrage vous aidera à évaluer si un projet mérite d'être poursuivi ou si un contenu existant devrait être inclus dans votre portfolio. Si un projet ou un contenu ne passe pas le test des valeurs, il vaut mieux le mettre de c?té.

Not just your values. Know your brand character. Mine is: - Trustworthy, Honest, straight to the point, cut the chase, don’t waste time, Non-BS, direct - Simple (not sophisticated) and authentic - Lazy and effective (don’t work hard. work smart) - Minimalistic \ doesn’t try too hard.

You have to understand: 1. Your companies values 2. Your companies tone of voice 3. your companies audience (and how they'd like to be addressed)

My #1 tip is to address and neutralize your audience objections at the very first minute they enter your website. For example: say you're a ghostwriter. your clients #1 objection is: "most ghotswriters use chatGPT to create generic content" In that case, your headline should be: "Writing authentic content without AI tools - so you'll never sound like a generic monkey" That's neutralizing objections.

Incluez des études de cas ou des exemples de contenu qui ont eu un impact réel, en mettant l’accent sur la manière dont ils alignent ou soutiennent les valeurs de l'entreprise. Centrez-vous sur les résultats mesurables et l'impact concret.

Be a problem hitman, or hitwoman, or hitperson! It doesn't matter. The important point here, and what Sharon Zaks articulates well in this article is that it is important to address the problem or the objection with crystal clarity. Show them the problem at deeper level. That will get their attention.

Les visiteurs doivent pouvoir facilement voir comment votre travail s’aligne avec leurs valeurs. Utilisez des tags, des filtres, ou des catégories basées sur des valeurs spécifiques pour faciliter la navigation..