How can you write unforgettable hooks and choruses?

just living life, your family, your pets, news, gardening, weather, thoughts, things you drive, air, earth, sky, feelings, your instrument, your house, just plaing or listening to music in your head

I use contrast in my melodies by creating dissonance with either dark sounding chords or lyrics and bringing the listener back into ease with a resolution often using major chords.

Write the hook that you want to hear. Don't try to write anything that you think others want to hear. Write the hook that you haven't heard yet, but that you want to hear.

I tend to like a play on words with a touch of humor so I listen for conversations, read and make up ideas that flow easy and the melody comes from easy. Talk, hum and then sing it where it makes your body ( feet) move. Much more personal and believable.

Its a mixture being tapped in, in your surroundings, being tapped in within yourself and having the ability to take the melodies off the wind

This was written about my last album by Betterauds: "With solid music, a distinctive sound, and gorgeous lyrics, the album offers a powerful experience for anyone, blending genres and sounds to create something profoundly unique." My response is of course. Yes! It's what music should be. This was my goal on this record. Experiment with genre, time changes, key changes. The key (yes, pun) is to not be tranparent. All along ask yourself, can I build upon this hook? Here's a tip: To be safe, I never have less than 2 hooks per tune. And yes they should work in conjuntion with each other.

My problem is coming up with hooks. It all seems like the same “ol, same ‘ol’ to me. And, I’m stuck in slow mode, love song, ballad type or mysterious, surreal drones.

Open vowels like "a," "e," and "o" play a crucial role in the dynamics of musical hooks, creating a sense of expansion and anticipation in the music. These vowels, pronounced with a more open mouth, elongate notes and generate a feeling of space and growth. Moreover, their deep and full sound quality can elicit a more profound emotional response, activating the limbic system in the brain associated with emotions. Therefore, strategically using open vowels in musical hooks can stimulate listeners' emotions, making the music more engaging and impactful.

One key area in songwriting is the music matching the lyric to drive the story. Now it doesn't say it has to be in harmony all the time (Elenore Rigby is a wonderful match of sad harmony and brilliant decision to play this up using the cello). A good opposite of lyric and music pairing would be many Blues tunes and (yes) a number of early kids tunes (pulled from folk and country), as well as many nursery rhymes.

In the world of creating unique and catchy hooks for advertising, try to think differently and not just do what everyone else is doing. Think of new ways to say what your customers want to know about so they remember you when they need you.

When you're making the catchy part of your song, think about how well it fits. Ask yourself: Is it catchy enough? Does it work better with or without a tune? Can people easily sing along? Maybe adding some extra bits could make it more special. Try recording this part first, then add the rest later. Listen to how it all sounds together and tweak it if needed. This way, you can make sure your song feels just right. May I suggest doing test hearing with specific fans, friends and producers before song release date as well.

Don’t be afraid to experiment. Sometimes the best hooks come from playing around with melodies, rhythms, and lyrics. Don't shy away from taking risks. Example: In my song "Concrete", the last bars of the chorus is "funny how the wolves turn sheep when they're drowning in their f'n blood, swimmin' in the curncrete". Almost everyone who listens to it and contacts me mentions how much they love that trivial flip in the pronunciation.

Crafting a memorable hook for a song entails a blend of catchiness and distinctiveness. This element should shine independently from the song's entirety, introducing an additional layer that captures attention. Often, the most impactful hooks are succinct and easy to recall, avoiding excessive complexity that might hinder comprehension or recollection. Essentially, a well-crafted hook serves as a gateway for audience engagement, amplifying their participation in the musical experience.

To be a creative and authentic composer, start by knowing your musical influences but don't copy them; use them as inspiration. Tell your personal and emotionally true story in your lyrics. Experiment with new styles, instruments, and collaborations. Edit and revise your songs, seeking the best form of expression. Observe the world around you and keep a diary of ideas. Practice regularly, be patient, and trust your artistic voice. Remember that authenticity is a personal and unique journey in music.