Your content is the main part of your article, so you need to optimize it for readability and keywords. Readability means that your content is easy to understand, follow, and scan by both humans and bots. You can improve your readability by using short sentences, paragraphs, and subheadings, by adding relevant images, charts, or graphs, and by formatting your text with bold, italics, or bullet points. Keywords are the words or phrases that your target audience uses to find your content on Google. You can optimize your content for keywords by using them naturally and strategically in your title, introduction, subheadings, body, and conclusion, by using synonyms and related terms, and by using
tags for code blocks.
###### Add a meta title and description
A meta title and description are the snippets of text that appear below your title on Google. They are not visible on your web page, but they are important for SEO because they tell Google and your readers what your article is about and why they should click on it. You can add a meta title and description by using plugins like Yoast SEO or Rank Math, or by editing the HTML code of your web page. Your meta title and description should be concise, relevant, and enticing, and they should include your main keyword.
###### Link to internal and external sources
Linking to internal and external sources is another way to improve your SEO and credibility. Internal links are links that point to other pages on your own website, while external links are links that point to other websites. Internal links help you create a logical structure and hierarchy for your website, and they help Google and your readers navigate and explore your content. External links help you provide additional information and evidence for your claims, and they help Google and your readers trust and verify your content. You should link to internal and external sources that are authoritative, relevant, and up-to-date, and you should use descriptive anchor text that tells your readers what they will find when they click on the link.
###### Update and promote your article
Finally, you need to update and promote your article to keep it fresh and visible. Updating your article means that you check and revise your content regularly to make sure that it is accurate, relevant, and useful. You can update your article by adding new information, examples, or insights, by removing outdated or inaccurate information, or by improving your style, grammar, or formatting. Promoting your article means that you share and distribute your content to reach more potential readers and generate more traffic. You can promote your article by using social media, email marketing, or guest posting, by asking for feedback or comments, or by encouraging your readers to share or link to your article.
######Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?