If you want to create engaging video content, you need a good script. But how can you write a script that works on any platform, whether it's YouTube, Instagram, TikTok, or something else? In this article, you'll learn some tips and tricks to make your script adaptable, versatile, and effective.
The first step to write a script that works on any platform is to know your audience. Different platforms have different demographics, preferences, and expectations. For example, YouTube viewers tend to have longer attention spans and seek more depth and detail, while TikTok users prefer short, catchy, and creative videos. You need to tailor your script to the platform's audience, tone, and style. Research your target market, analyze successful videos on the platform, and use tools like Google Trends or BuzzSumo to find out what topics and keywords are popular.
The first step is to know the pain points of your audience. You must know what the things and solutions your audience is looking for desperately. I would rather say knowing your audience is step 0, and then coming up with the right solution and information that the audience wants is step 1. So always keep your readers or audience first. Know their problems and instead of just providing generic solutions, propose user specific solutions. Because almost every one would be providing a generic solution then it would not work for. So if user is searching for how to fix Samsung battery model x, then provide the solution on specific model rather than just general like how to fix Samsung battery . This would surely go a long way for readers.
The next step is to choose your format. Depending on the platform and the purpose of your video, you can use different formats to structure your script. For example, you can use a hook, problem, solution, and call to action format for an educational or promotional video, or a teaser, intro, main content, and outro format for an entertainment or storytelling video. You can also use different types of shots, angles, transitions, and effects to enhance your format. Choose a format that suits your message, your audience, and your platform.
Choosing right format for the right platform is as important as choosing right message for the right audience. Because, if your audience is scrolling on LinkedIn, then it means they want the content that see eye to eye with LinkedIn and same goes for Instagram, Facebook, Twitter,and other platform. Each platform has its own purpose and objectives. So , always make sure your content aligns the format, structure, style,and tone of the intended platform.
The third step is to write your script. This is where you craft your words, your voice, and your tone. You need to write a script that is clear, concise, and compelling. You also need to write a script that is flexible and adaptable. You can do this by using variables, placeholders, and conditional statements in your script. For example, you can use platform as a variable to insert the name of the platform you are using, or if platform == YouTube as a conditional statement to execute different parts of the script depending on the platform. This way, you can write a script that works on any platform without rewriting it from scratch.
Gather the relevant data and information about your topic . Organize your thoughts and arguments to come up with a first draft. Then proofread,edit,and make improvements to come up with helpful piece of writing.
The fourth step is to test your script. You need to test your script for readability, clarity, and effectiveness. You can use tools like Hemingway App or Grammarly to check your grammar, spelling, and readability. You can also use tools like Readable or CoSchedule Headline Analyzer to check your headlines, subtitles, and hooks. You can also test your script by reading it aloud, recording it, or asking for feedback from others. You need to test your script for any errors, inconsistencies, or improvements.
Make sure that your content is free from grammatical, structural and technical errors. Make use of Grammarly for identifying and correcting grammar errors. Secondly, the readability score of your content should be as low as possible. Lower the readability score, easier to read your content is. Means , Hemingway editor give readability score from 1 to onward. You should try readability should be less than 8 ,if it is 5 to 6, then, your content is digestive for even a 5 to 6 grade students. This is one of the most important SEO factor that the content should be easy to understand by everyone.
The fifth step is to optimize your script. You need to optimize your script for SEO, engagement, and conversion. You can use tools like Keyword Tool or Ubersuggest to find relevant keywords and phrases for your script. You can also use tools like TubeBuddy or VidIQ to optimize your tags, titles, descriptions, and thumbnails for YouTube. You can also use tools like Canva or InVideo to create eye-catching graphics and videos for other platforms. You need to optimize your script to increase your visibility, reach, and impact.
Use SEO ranking factors to optimize your content. Such as use proper heading structure, meta titles, meta descriptions, internal linking, external linking and schema markup etc. Use only 1 H1 in the entire blog. Then break down the content into sub section as H2s. Then goes on to H3s and H4 if your content is a bit complex and you want to break it down further. Use main keyword in H1. Try to keep you H1 as similar to your Title. Because sometimes, google itself decides which one from the H1 and Title to take as a SERP snippet. Use main keyword at least once in H2. And then adjust LSIs in other H2s. You can use other variations and synonyms in H3s and H4s. Put your main keyword in first 100 to 15pbwords as well.
The final step is to publish your script. You need to publish your script on the platform of your choice, following the platform's guidelines and best practices. You also need to monitor your script's performance, using tools like YouTube Analytics, Instagram Insights, or TikTok Analytics. You need to track your views, likes, comments, shares, and other metrics to measure your success. You also need to respond to your audience's feedback, questions, and suggestions, and update your script if needed. You need to publish your script to share your content, connect with your audience, and achieve your goals.
After you are finished with crafting a compelling content, now it's time to publish it on the specific platform. Make sure to search for popular hashtags to propagate your content widely. Don't forget to add power full title that hook your audience and compel them to click and read.
Yes, here you can add some additional resources to learn for readers. You may include references to an external guide because it will enhance the E-E-A-T factor of your content as well.