How can you write copy that stands out in Google Ads?

I follow the following framework to create great ad copies; --> Understand your audience --> Speak in their language --> Promise a benefit -->Highlight USP --> Grab attention --> Use emotions, Storytelling -->Clear CTA --> create scarcity -->a/b test for feedback

To write copy that truly stands out in Google Ads, begin by understanding that your ad is not just a sales pitch; it's an invitation. An invitation to a journey, a story, an experience that your audience desires but hasn't found yet. Your first step is not to shout louder than others but to whisper more effectively into the ears that are already inclined towards you. Be Remarkable: In a sea of sameness, your ad must be the purple cow. Ask yourself, “What could make my offer, my words, stand out as something truly worth paying attention to?” Clarity Over Cleverness: While creativity is crucial, clarity is king. Your message should be easily understood at a glance.

~ Understanding your target audience's demographics, interests, and pain points is essential for crafting compelling ad copy that resonates with them. ~ Conduct thorough market research to gain insights into your audience's preferences, behaviors, and purchasing habits.

To craft compelling Google Ads copy, I focus on grabbing attention with concise, impactful headlines and incorporating relevant keywords for better search visibility. I highlight unique selling points and benefits to entice clicks, ensuring clarity and relevance to the user's search intent. I employ persuasive language and a clear call to action to drive conversions, while also testing and iterating on different ad variations to optimize performance. Additionally, I leverage ad extensions to provide additional information and enhance visibility on the search engine results page, ultimately aiming to create engaging copy that stands out and drives results.

~ Incorporate relevant keywords into your ad copy to ensure it aligns with users' search queries and appears prominently in search results. ~ Utilize keyword research tools to identify high-performing keywords with optimal search volume and competition levels.

Make sure that the keywords and phrases you choose are natural - there's nothing more spammy-looking than a string of words that do not make a complete sentence. Think about what your target customer would type into Google search, how would they be looking for your service or product? Try to incorporate that into your keyword/phrase.

What catches a person's attention is what they see first and it takes less than 3 seconds for a person to make a decision so your headline should be captivating and make the person to stop scrolling, the headline doesn't have to be that spectacular but simple and relatable.

~ Craft attention-grabbing headlines that compel users to click on your ad by highlighting key benefits, solutions, or offers. ~ Experiment with different headline formats, such as questions, numbers, or emotional triggers, to capture users' interest and curiosity.

Think about what your value is to the customer and what would make them interested in your product/service. For example, if you sell budget firewood, you could have a headline that reads, "Warm up for less with Noddy's Firewood".

~ Clearly communicate the unique value proposition or benefits of your product or service to entice users to choose your ad over competitors'. ~ Emphasize what sets your offering apart, such as competitive pricing, exclusive features, or exceptional customer service.

~ Encourage users to take action by including a compelling call to action (CTA) that prompts them to click on your ad, such as "Shop Now," "Learn More," or "Sign Up Today." ~ Make your CTA clear, concise, and actionable to drive conversions and maximize the effectiveness of your ad campaign.

Great CTAs are written in the language of the potential purchaser. Think about what they would expect to click on after reading your ad and make it speak to them. This could be "Discover our deals" or "grab a bargain".

Don't just set your ads and leave them, make sure to keep checking in on ad performance and make tweaks to further optimise and improve.

There are types of words which we should avoid which makes the viewer lose interest in buying a specific product you are marketing such as "cheap", "expensive", etc. it is best to use words such as "affordable" and/or "Recommended" so maybe that can help you with your next marketing campaign.