How can you write copy optimized for mobile-first indexing?

2 Write concise and clear copy

The second step to write copy optimized for mobile-first indexing is to write concise and clear copy that delivers your message quickly and effectively. Mobile users don't have time to read long paragraphs, complex sentences, or unnecessary words. They want to find the information they need in a glance, scan, or swipe. Therefore, you need to use short paragraphs, simple sentences, active voice, and clear headings and subheadings. You also need to use keywords strategically, but naturally, and avoid keyword stuffing or over-optimization.

3 Use mobile-friendly formatting

When writing copy optimized for mobile-first indexing, it's essential to use mobile-friendly formatting that makes the text easy to read and navigate on different devices. Mobile users often have limited screens, slow loading, and bandwidth, so formatting techniques that improve readability, usability, and accessibility should be employed. These techniques include bullet points, numbered lists, and tables to organize information; white space, line breaks, and font sizes to create contrast and hierarchy; images, videos, and graphics to illustrate points; and responsive design, AMP, and lazy loading to optimize page speed.

4 Optimize your meta tags and snippets

The fourth step to write copy optimized for mobile-first indexing is to ensure that your meta tags and snippets that appear on the search engine results pages (SERPs) are relevant, compelling, and accurate. As mobile users rely on these elements to decide whether to click on your link or not, you need to make sure that they fit the mobile SERPs, which have less space and more features than the desktop SERPs. To optimize your meta tags and snippets, some of the best practices include including your main keyword in your title tag and meta description, writing a catchy and informative title tag between 50-60 characters, writing a descriptive and persuasive meta description between 150-160 characters, and using schema markup, rich snippets, and structured data to add extra information and features.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?