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How can you write copy that appeals to candidates with specific skill sets?

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Writing copy that appeals to candidates with specific skill sets is a challenge for any recruiter. You want to attract qualified and interested applicants, but you also want to stand out from the competition and showcase your employer brand. How can you craft compelling and relevant messages that resonate with your target audience? Here are some tips to help you write copy that appeals to candidates with specific skill sets.

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Speak their language:

Tailor your copy using industry-specific terms to show credibility and enhance connection. For software developers, mentioning "leveraging advanced algorithms" can make the message resonate more with their expertise.
Choose the right platform:

Understand where your target audience spends time online. This ensures your message reaches the right candidates on platforms they frequent and engage with, maximizing visibility and impact.

本摘要由 AI 和以下专家提供支持

Dhana Sekar

Digital Marketer | Paid Marketing…
Sachin Yadav

Helping Coaches Build 7-Figure Coaching…

1 Know your audience

Before you write anything, you need to know who you are writing for. What are their pain points, motivations, goals, and preferences? What are the skills, qualifications, and experience that they have or need? How do they search for jobs and what channels do they use? You can use various sources of data, such as surveys, analytics, social media, or industry reports, to gain insights into your audience. The more you know about them, the more you can tailor your copy to their needs and interests.

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Sachin Yadav

Helping Coaches Build 7-Figure Coaching Businesses | Facebook Ads Coach | Lead Generation Expert | Past Clients Achieved 300% ROI.
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100% agree! Knowing your audience is key to creating effective communication, whether it's writing a job description or crafting a social media post. By understanding their pain points, motivations, and preferences, you can tailor your message to resonate with them and achieve your desired outcome. It's also important to consider where your audience spends their time online and what channels they use to consume information. This will help you determine the best platform to reach them and ensure that your message is seen by the right people.

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Nacho Tomás Ruiz

Autor del libro "Impulsa tu Marca" y director general de N7, agencia de publicidad ?? ?? ??
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A la hora de enfrentarte al síndrome del folio en blanco y como técnica infalible de copywriting, sugiero empezar por el principio: "Buscar nuestro mensaje", este punto es quizá lo más importante de todo, saber a quién vamos dirigidos y diferenciar cuando sea el caso, al cliente del comprador. Podemos hacernos una pregunta: “?Cómo vamos a comunicar lo buena que es nuestra marca?”, ojo que esto es una cuestión relativa al mensaje, no al soporte, y para ello, te doy tres consejos: Coherencia, coherencia y… ?Coherencia!

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2 Highlight the benefits

Candidates with specific skill sets are looking for more than just a job description. They want to know what's in it for them. How will working for your company help them grow, learn, and achieve their career aspirations? How will they fit into your culture and values? How will they contribute to your mission and vision? Instead of listing features or requirements, focus on the benefits and outcomes that your company can offer to your candidates. Use emotional triggers, such as passion, curiosity, or excitement, to connect with them on a deeper level.

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Dhananjai Madaan

LinkedIn Top Voice: Advertising & E-commerce??Cross-Border | Growth Management | Marketing | Business Operations | Merchandising | P&L | Brand Development | Account Management
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In today's competitive job market, candidates seek more than a job description – they seek a compelling proposition. Highlighting not just what your company requires, but what it offers, is crucial. Emphasize how working with your company fosters growth, learning, and career achievement. Showcase the alignment of their values with your company culture and illustrate their role in contributing to your mission and vision. Move beyond listing features, tap into emotional triggers like passion and curiosity, fostering a deeper connection with potential candidates.

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3 Use clear and concise language

Candidates with specific skill sets are busy and selective. They don't have time to read long and vague paragraphs that don't tell them anything useful. They want to get the information they need quickly and easily. That's why you should use clear and concise language that gets to the point. Avoid jargon, clichés, or generic phrases that could apply to any company or role. Use simple and direct words that convey your message effectively. Break up your text into short sentences and paragraphs that are easy to scan and understand.

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Dhana Sekar

Digital Marketer | Paid Marketing Strategist | Guiding Businesses to Success with Google, Facebook & LinkedIn Ads | Maximizing ROI through Strategic Campaign Management
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Make your Copy short, concise and impactful Avoiding jargon is crucial, but if your audience possesses a highly specific skill set, speaking their language may enhance understanding and connection. Let's say you're addressing a group of software developers. Instead of using generic terms, you might say: "Optimize code efficiency by leveraging advanced algorithms " Here, the message is tailored to resonate with the specific skills and expertise of software developers, using terms they're familiar with. This level of copy showcases your credibility and using Using industry-specific terms ensures that your message is clear and easily understood by your target audience

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4 Show your personality

Candidates with specific skill sets are not only looking for a job, but also for a company that they can relate to and enjoy working with. They want to see your personality and voice in your copy. Show them what makes your company unique and different from others. Use humor, storytelling, or testimonials to showcase your culture and values. Use a tone and style that reflects your brand identity and matches your audience's expectations. Be authentic and honest in your communication.

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5 Include a call to action

The ultimate goal of your copy is to persuade candidates with specific skill sets to take action. Whether you want them to apply, register, or contact you, you need to include a clear and compelling call to action that tells them what to do next. Your call to action should be visible, specific, and urgent. Use verbs that indicate action, such as join, learn, or discover. Create a sense of urgency or scarcity, such as limited time, exclusive opportunity, or high demand. Provide a clear and easy way for them to follow through, such as a link, a button, or a form.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Lara Levak

Content & Strategy Creator at Grizli komunikacije
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Think about where can you reach those people. Social media posts and ads are sometimes not precise enough and are shown to the wrong audience. For these cases, you might think of a copy that engages a broader group to send the ad to your target personas.

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How can you write copy that appeals to candidates with specific skill sets?

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2

3

4

5

6

1 Know your audience

2 Highlight the benefits

3 Use clear and concise language

4 Show your personality

5 Include a call to action

6 Here’s what else to consider

Advertising

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How can you write copy that appeals to candidates with specific skill sets?

1

2

3

4

5

6

1 Know your audience

2 Highlight the benefits

3 Use clear and concise language

4 Show your personality

5 Include a call to action

6 Here’s what else to consider

Advertising

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感谢您的反馈

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