How can you write business content that is clear and concise?

Knowing the audience is very important. I will speak and write differently if talking to healthcare providers versus those outside healthcare because the speech used by the audience will be different. Use terms your audience knows and uses to make them feel comfortable with you.

Tailoring your messaging as specifically as possible can help your audience feel seen. Whether in email or other copy for digital marketing, it’s important to consider your targeted audience and to add in language that helps them feel you know them. For example with email copy, if you’re able to specifically talk to those who’ve attended one or two events and not only suggest something else they will enjoy, but offer a way to same money, that lets them know that you’re responding to their specific behavior. Similarly taking the time to find a balance between copy and other media (such as video) that your audience is responding to will let them know you care about which content is important to them.

Keep it simple for your audience. If you confuse them, you lose them. Use easily explainable points, even for executive-level readers.

This gives an opportunity to pick the brains of your peers. As we formulate the ideas it helps to talk it over with people that we would be able to consider our target audience. Getting their perspective prior to beginning is likely to open up new avenues we have yet to discover. Talk things out before putting them on paper with people you trust.

Long paragraphs, wordy sentences, and multiple examples used to display a higher degree of insider knowledge. No longer. Discipline yourself to keep your wording concise and your paragraphs short. For business writing, I recommend a summary statement at the beginning with bullet points or subheaders in bold that break down the communication topics further.

Just because you're writing on the web, doesn't mean you have to write thousands of words to make a point. Being clear and concise through a few sentences does a better job and helps keep readers attentive and interested.

1. Start with a Strong Headline: Capture the main idea in a concise headline. 2. Focus on Key Points: Highlight the most important information. 3. Use Bullet Points: Organize content into bullet points for clarity. 4. Avoid Jargon: Use plain language and avoid industry-specific terms. 5. Be Direct: Get to the point quickly and avoid unnecessary filler. 6. Edit Ruthlessly: Eliminate unnecessary words to keep it concise. 7. Proofread: Ensure there are no grammatical errors or typos. 8. Use Active Voice: It's clearer and more engaging than passive voice. 9. Stay Relevant: Stick to the topic and provide value to the reader. 10. Test Readability: Aim for an easy-to-read format and tone.

Some writers find this method works counter to how they think and produce. A couple alternative ways to plan your structure is to bullet point out all your ideas and sentences in a free-form writing session, then go back through, prune them, and structure them into organized paragraphs that fit the style of the argumentative paragraph- each paragraph states its point then provides some evidence or detail in support of the claim. This strategy can help you get the words on paper.

That piece about avoiding unnecessary jargon is KEY. Leave out the "business-ese." Could an average person understand this? Often people use jargon so much they forget it's jargon...the acronyms, idioms, etc. in business writing are second-hand. Authors can forget they don't have meaning for people outside of their particular realm. It is possible to write for a specific audience, yet with writing that is clear and impactful enough that *anyone* may benefit.

Make sure your brief or outline (and the draft that follows) has a structure like inverted pyramid or Bottom Line Up Front where the most important information is first. That will make the writing process much easier.

Many people find large blocks of text overwhelming and hard to follow. Strategically placed bullets, images, infographics, and tables can help simplify the basic parts of your text and allow the essential words the space they need to be seen. I highly advise thinking of the page like an artist. Observe the composition of the words like you would a canvas; create visual interest and give the eyes someplace to rest so they don't become fatigued or overwhelmed. Look to magazines and other print publications that use images and text together for creative ways to convey your message. Lastly, it's important to consider the different learning styles of your viewer. There's an accessibility component to using visual aids in your writing.

White space is imperative to creating content that is comprehended. Burying important content in a lengthy paragraph ensures that much of the audience won’t read it. Visuals like diagrams, pictures, carousels are also helpful to draw the audience’s eyes to what is most important.

In an age of digital overstimulation, I exercise mindfulness when formatting slides. When I get to a slide that needs to stand out, I will often change the formatting to draw attention to the key information I need to present. When appropriate to the subject or topic, I will sometimes add a meme, photo, or other graphics which will lighten the mood or add humor in strategic places of the presentation. An element that adds a 3 Dimensional aspect to an otherwise "on screen" presentation is a visual aide. The use of a "prop" or even a full-blown "object lesson" adds perspective to presentations and helps drive home the point like nothing else can.

Escrever um conteúdo está diretamente relacionado à experiência de "consumo" que você que proporcionar ao leitor. Hoje, com o ambiente digital, precisamos nos preocupar com fatores que v?o além de uma boa gramática e que envolvem o que chamamos de escaneabilidade, que consiste em técnicas para facilitar a leitura do texto pelo público e que também ajudam a otimizar o conteúdo para Search Engine Optimization (SEO). Para isso, vale apostar em intertítulos que ajudem a estruturar um come?o, meio e fim; em marca??es textuais que ajudem a destacar ideias e conceitos (negrito, aspas, itálico, etc.); em palavras-chave estratégicas para SEO e, claro, escolher bem imagens, infográficos e vídeos que complementem sua argumenta??o.

Some ways to format business content: - Utilize headings and subheadings to organize work clearly - Ensure the transition sentences are clear and flow from one idea to the next -Short sentences and bullet points help readability - Consider breaking the topic into a numbered list. This helps the reader understand the main concepts of the piece. There is a reason why it is used often! - White space, font type, and color are also important considerations. Black text on a white background will have the most contrast/readability but can be visually straining. This is why some devices enable dark mode for browsing/reading. - An audio version of the content can improve access for those who have visual processing challenges or low-vision

Edit by removing all words that do not move the reader toward the ultimate goal. Prune your writing so the brilliance can shine through all those unnecessary leaves.

Even better than proofreading it yourself: ask someone to read it aloud to you. (OMG so mortifying.) Notice what they stumble over. Ask them to summarize the piece in their own words. It's not enough for YOU to like your content; it has to work for other people, too.

I’m a huge fan of Hemingway to ensure I’m clear in my message, especially for digital/online content. Plus sometimes I need to be reminded to skip the adverbs.

Know your audience, use simple language - leave the jargon for the boardroom - you want your readers to understand you without Google. Be friendly but not too familiar, and when you're done, read it out aloud. Then get someone else to read it aloud, and ask if they understand your point. If they do - great, if they don't - back to the drawing board!

CHECK FOR RUNON SENTENCES!! This is the most common error I see as a copy editor. You may feel like stuffing as much information as possible into one sentence with complex phrasing, but that is not what the reader wants. There are plenty of ways to vary phrasing in concise sentences. One easy way to do this is with clear transitions. No, every sentence doesn’t need to start with “additionally,” “however,” or “because.” In fact, using creativity to transition from a clear and concise sentence to the next will make your writing not just readable, but enjoyable.

Use the active voice. In active voice, the subject of the sentence directly performs the action. The active voice uses the simple or root form of a verb. Active verbs do not include forms of “to be” or helping verbs, as in the passive voice. For example, Monica edited the grant proposal. In this sentence, Monica is the subject who performs the action of editing the grant proposal. Although writing passively works well in certain situations, strive to write business documents in the active voice, which keeps your writing straightforward and easy to read. Active: The teacher lost my child’s final exam. Passive: My child’s final exam was lost by the teacher.

Make the explanation as if you doing it to a kindergarten Child and depending on your audience. Some audience will grasp the concept and terminology fast enough while some will be slow. Those who grasp fast tend to get bored and might loose concentration if the explanation is over simplified.

Make sure anything geared to a business owner presents the void the email fills (problem you are solving), followed by who you are/how you do that, and how you're different. Then a call to action. Easy peasy. Concise wording.

En mi tiempo empresarial he logrado comprobar que es absolutamente funcional pasar una encuesta para verificar si los métodos que se están ocupando son funcionales. Sin embargo esa encuesta debe ser confidencial!!

Be human. Why write something if it’s only regurgitating what an AI chat bot could spit out? Our jobs may all be replaced by machines eventually, but we can go down fighting, putting something out in the world that could only have been crafted with hands made of meat and bone, only conceived by brains filled with a lifetime of hard-won experience. The human touch is what makes a piece of writing—including this very article, hopefully—more than just empty “content.”

Writing clear and concise business content is like being a tour guide. Imagine steering your reader through the bustling streets (your messages) without losing them in a sea of complicated jargon. Or picture chatting with a friend over coffee. Keep things conversational, straightforward, and always clear. It’s about presenting complex ideas in a friendly way, without jargon, at a level anyone can understand. Ensuring each sentence has a purpose and every word is needed. Taking complex ideas and making them accessible and enjoyable to read. After all, we're all just people trying to understand and be understood, right?

Avoid acronyms and jargon, especially if writing for those outside your specific industry. For instance, the AMA can be the American Medical Association, the American Management Association, or the American Marketing Association depending on who you're talking to. The CIA can be either the Central Intelligence Agency or the Culinary Institute if America. Also avoid vagueness. Aim for descriptions that are short, specific, and practical.

Write out what you want to say, then delete half of it. Remember, we are all looking for shortcuts. We are all busy and most of us get bored easily. People want solutions to their problems and they want those solutions explained easily and quickly. When you get to the stage, when you think it's too short, it is probably still too long, so edit again and then publish.

The best advice I was given as a beginning writer was to write first and edit afterward. They are two different skill sets, and trying to do both simultaneously is like having a foot on the gas and brake pedal at once.