How can you use your technical expertise to provide effective support after the sale?

Para un soporte eficaz postventa con experiencia técnica: 1. Comprensión Profunda: Conozca a fondo el producto para anticipar y resolver problemas. 2. Comunicación Clara: Utilice un lenguaje accesible para explicar soluciones técnicas de manera comprensible. 3. Entrenamiento Personalizado: Ofrezca capacitación adaptada a las necesidades específicas del cliente. 4. Canal Multifacético: Esté disponible a través de diferentes canales para mayor accesibilidad. 5. Actualizaciones y Documentación: Informe regularmente sobre actualizaciones y proporcione documentación clara para el autoaprendizaje. 6. Retroalimentación Activa: Recopile y utilice la retroalimentación del cliente para mejorar constantemente.

Asking questions is paramount in sales. To recommend the ideal product, inquire about the application's specifics. Explore whether the customer currently uses products from other brands and, if so, identify the challenges they face. Understanding any existing issues enables you to guide them toward effective solutions. Additionally, ask about budget constraints to tailor recommendations accordingly. Ultimately, your responsibility is to offer the best-suited solution for their application and challenges, emphasizing that asking questions is instrumental in providing accurate product suggestions.

clear and frequent communication is essential for delivering excellent customer service. It ensures that customers are informed, their questions are addressed promptly, and any issues are resolved effectively. This approach fosters transparency, builds trust, and enhances the overall customer experience. Regular updates and open lines of communication also allow you to proactively address concerns, showcase your commitment to customer satisfaction, and strengthen the relationship between your business and its customers.

In my career - I consider the SE the customer's champion so the relationship does not end post handoff. Because you have first hand experience of a customer issues it is possible to leverage not just your skills as the SME but also your understanding of the challenge. A really powerful tool is providing a key user direct contact to yourself during the sales process itself with the understanding that they can reach out to you as a resource as well even post sales.

Asking for customer feedback in sales is crucial. It provides valuable insights into their experience, helps identify areas for improvement, and strengthens the customer-business relationship. Feedback also guides future interactions, allowing you to tailor your approach and offerings based on customer preferences and concerns. Overall, it's a vital tool for continuous improvement and building trust with your customers. Feedback also guides you to enhance your product features & user experience To gather customer feedback effectively in sales, consider these approaches: 1. Direct Ask 2. Survey Forms 3. Post purchase email 4. Survey through online platform 5. Feedback Forms 6. New applications or product suggestions

Striking a balance is key in sales. Seize opportunities to upsell responsibly, ensuring the customer's needs are met rather than merely aiming to boost numbers. As a responsible salesperson, prioritize suggesting the right products and ensuring customers have essential accessories. Proactively identify opportunities to assist customers in solving their problems, creating a foundation for selling new products. Stay informed about customers to anticipate their needs and introduce higher-end products and accessories when relevant applications arise. This approach fosters long-term customer satisfaction and enhances your sales strategy.

This is a team effort and requires coordination between the account manager, customer success and support teams along with the SE to be able to identify opportunities for expansion or upsell. A great tool to do this is conversational AI that can catch any missed cues during a call that identify growth opportunities. Reviewing of customer calls is critical because not only does it improve customer service but it also allows you to link the dots within an organization and see where else you can provide value to a customer. For a SE, it allows offering additional features or value when speaking to different teams that may lead to greater trust with the customer as they see more efficiencies coming from your product.

The SE is the customer's advocate - they act as the trusted advisor through he sales process and beyond so it is natural for the SE to take everything from product improvement and feature suggestions to feedback on service and support back to the relevant teams and ensure that the customer retains their loyalty. Loyalty which can translate into not just being able to get success stories and testimonials - but in many cases customers will be open to speaking to potential prospects to advocate the use of your product.