How can you use your podcast to drive sales and promote your brand?

The one thing that makes me click off a podcast faster than anything - When it’s all about the host or guest. Yes, knowing the story of the guest and making them feel important is nice, but you as a host have to keep your listeners in mind. They should be your #1 priority. How do you do this? - Ask questions that solves the pain points of your audience. - Drive the conversation but don’t drag it too much. - Don’t keep it longer than 40 minutes. - Always repurpose content from podcast to videos and images for socials.

I believe consistency, authenticity and a genuine desire to help and educate your audience is key to using podcasting effectively for showcasing expertise and driving sales while building a strong personal brand. Once you define a niche that aligns with your expertise and target audience, you will have the attention of the listener and connect by sharing personal stories. In addition to delivering valuable content, tips, consider interviewing industry leaders to enhance both your credibility and the credibility of your product.

Three tips; 1. Develop your podcast content with a social media strategy in mind. There's so much opportunity for the content and the social media distribution to elevate each other. 2. Interview only podcasts are getting boring. Get creative. Create different segments. This gives you even more opportunities to highlight and elevate more guests, brands, partners, sponsors. 3. Read "Content Based Networking" by James Carbary. What he teaches here can be applied to your podcast to reach your business and revenue goals.

As a consistent podcast guest on a variety of podcasts, I make a point of listening to a few podcasts prior to being interviewed by someone who reaches out to me to request an interview. I evaluate the types of questions that the podcast host presents to determine if my brand is best suited for the podcast. I also review the types of guests who have been on the podcast. If alignment exists, I say yes, preparing in advance, and help to promote the podcast. Being a great podcast guest makes for a better interview and helps the brands on both sides: podcast host and podcast guest.

Here are five ways you can use them right now with your teams: 1. Reinforce important concepts 2. Use them as trigger points to add your own perspective 3. Leverage them to share success stories 4. Be you .. be YOUnique 5. Encourage Subscriptions