How can you use your personal brand to build an email list that converts?

Content creation is a long road, definitely - but one that has an end, yes! So a content creator needs to diversify their work. Content creation is an easy way to build a strong and unconditional community which will then stick with you for long term > Use CTA to send exclusive content > Hold workshops to talk to your most loyal people > Add your email on the profile, so that when people want to reach you, they mail you. > Always be honest and graceful in your approach, so that when the time comes to launch your product, people buy it unconditionally.

One of the most intelligent ways I've seen people use their email list from the start is to focus on the journey rather than the outcome. What I mean is, contrary to a company brand, a personal brand can constantly evolve depending on what thrives you at the moment. So, instead of the value proposition being a sector/topic of interest, focus on what YOU, as a brand, are passionate about. That way, you can pivot in the future if you find that your niche is too narrow and you need to go broad or change niches. I made that mistake with my personal email list early on and was required to delete it when I changed my focus. If you send something people don't like, they will simply click the spam and ruin your sender's reputation.

First of all, what's value? Value results from "What's in it for me?". Are you delivering something regularly that I (your ideal audience) consider valuable? Remember, it doesn't need to be valuable to EVERYONE, far from it. The value proposition and messaging need to serve two goals: 1. Attract your ideal audience to subscribe. 2. Repel the ones who don't fit what you aim to accomplish. That's important because it will influence how your list will respond to your emails. If they engage more, you'll get a better sender reputation, deliverability, etc. Another critical take is that your value proposition should be entirely connected to what you want to pursue as a creator. Otherwise, you're just filling up vanity stats, not prospects.

First, define your tone of voice, messaging and purpose. With that in mind, it's time to develop a true email marketing strategy. Your email list shouldn't be considered as another channel where you copy-paste your regular content. It's a direct link to each individual in your list that none of your social media networks can replicate. It's what it's called a 1-to-1 kind of channel. It's you, the creator, speaking directly to John, Mary or Matilda. It means you need to focus on this concept and structure your list and email marketing platform to convey it. Segment your lists and create clusters depending on what they engage more. Instead of addressing a 1 to many mentality, you should consider tailoring content to each cluster.

What I absolutely love about creators using email lists is that you don't need a substantial number of subscribers to make a living out of it. Successful YouTubers usually gamify their viral exposure using their lists when launching a new video. You can make bank by selling a simple course on the subject matter you have emailed for a few weeks. A thriving group of creators is absolutely smashing with a list of paying loyal subscribers who are anxious for the next issue. Just imagine: you can earn $10,000 a month if you have like 1,000 subscribers paying as little a $10/month. Or 2,000 paying $5, less than some Starbucks lattes. The best of all is that you're not so attached to a crazy algorithm change to accomplish it.