How can you use your past work experience to excel in Creative Strategy?

1 Identify your transferable skills

Transferable skills are those that you can apply to different situations and contexts, regardless of your industry or role. Some examples of transferable skills that are relevant for creative strategy are communication, collaboration, critical thinking, problem-solving, and adaptability. You can use your resume, portfolio, or LinkedIn profile to highlight how you have demonstrated these skills in your past work experience. For instance, you can mention how you communicated effectively with diverse stakeholders, collaborated with cross-functional teams, analyzed data and insights, solved complex challenges, and adapted to changing needs and expectations.

2 Showcase your creative portfolio

A creative portfolio is a collection of your work samples that showcase your creativity, originality, and impact. It can include projects, campaigns, concepts, designs, or any other outputs that you have created or contributed to. You can use your portfolio to show how you have applied creative strategy to your past work experience, regardless of your industry or role. For instance, you can show how you have identified a problem or opportunity, researched and analyzed the target audience, generated and tested ideas, executed and delivered the solution, and measured and evaluated the results.

4 Demonstrate your creative thinking

Creative thinking is the ability to think outside the box, challenge assumptions, and find new and innovative ways to solve problems or achieve goals. It is a key skill for creative strategy, as it helps you to generate original and effective ideas that stand out from the crowd. You can demonstrate your creative thinking by using examples from your past work experience that show how you have used creative strategy, regardless of your industry or role. For instance, you can share how you have used lateral thinking, divergent thinking, convergent thinking, or any other techniques to come up with novel and relevant solutions.

5 Learn from your creative feedback

Creative feedback is the input or response that you receive from others about your creative work. It can be positive or negative, formal or informal, internal or external. It is a valuable source of learning and improvement for creative strategy, as it helps you to identify your strengths and weaknesses, and to refine your ideas and skills. You can learn from your creative feedback by using examples from your past work experience that show how you have used creative strategy, regardless of your industry or role. For instance, you can discuss how you have sought, received, and acted on feedback from your managers, colleagues, clients, or customers.

6 Update your creative knowledge

Creative knowledge is the information and understanding that you have about the latest trends, best practices, and tools in the creative field. It is an essential asset for creative strategy, as it helps you to stay relevant, competitive, and informed. You can update your creative knowledge by using resources from your past work experience that show how you have used creative strategy, regardless of your industry or role. For instance, you can mention how you have attended workshops, webinars, or courses, read books, blogs, or articles, or used software, apps, or platforms related to creative strategy.