How can you use your network to expand your reach as a creator?

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As a creator, you want to share your work with as many people as possible and make a positive impact. But how can you reach beyond your existing audience and connect with new communities, collaborators, and supporters? One way is to leverage your network, the people who already know, like, and trust you. In this article, you'll learn how to use your network to expand your reach as a creator and increase your social impact.

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1 Identify your goals

Before you reach out to your network, you need to have a clear idea of what you want to achieve. Do you want to grow your audience, find new opportunities, get feedback, or raise awareness? Having specific and measurable goals will help you communicate your value proposition and tailor your messages to different segments of your network. For example, if your goal is to get more exposure for your podcast, you might ask your friends and family to share it on their social media, while if your goal is to find a mentor, you might ask your former colleagues or teachers for introductions.

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Sugira Rubasha

We Partner with High-Level, Time-Poor CEOs to Build Powerful Personal Brands Through Social Media Distribution
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Post content relentlessly. I cannot stress this enough. If you already have a network, for example, like here on LinkedIn, the more you are seen and heard expressing and marketing what you do and the problems you solve, your network will begin to trust you. They will always remember you because you are consistently in their face. So, by the time you want to connect with more people, they have consumed your content so much that you will grow your reach and expand opportunities. My best advice would be to grow your personal brand; it's the only real leverage you have.

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2 Map your network

Next, you need to identify who is in your network and how they can help you achieve your goals. You can start by making a list of the people you already know, such as your friends, family, colleagues, clients, mentors, teachers, classmates, or followers. Then, you can categorize them according to their relationship with you, their relevance to your goals, and their influence and reach. For example, you might have a close friend who is also a successful creator in your niche, a former client who has a large network of potential customers, or a follower who is an expert in your topic.

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3 Engage your network

Once you have mapped your network, you can start engaging them in a genuine and respectful way. You can use different channels, such as email, social media, phone calls, or events, depending on the level of intimacy and formality you have with each person. The key is to provide value, be authentic, and show appreciation. You can offer your help, share your insights, ask for advice, give feedback, or express gratitude. You can also invite them to join your community, subscribe to your newsletter, or check out your latest project.

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Kathleen Gage

??? ??Podcast Host & Producer - Plant Based Eating for Health - Visibility & Marketing Consultant & Strategist for Vegan and Plant Based Experts, Businesses and Organizations.
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Leverage social media: Utilize platforms like LinkedIn, Twitter, and Instagram to showcase your work, interact with followers, and connect with potential collaborators or clients. Attend industry events: Network at conferences, workshops, or meetups relevant to your niche to meet like-minded individuals and expand your circle of influence. Collaborate with influencers: Partner with influencers or creators in complementary fields to reach new audiences and gain credibility within your industry.

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Kayleigh Mihalko

Marketing Specalist
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Half of the battle is showing up. Once you actually show up to a networking event, it is important to show up in their inbox. Make sure to send follow ups to all of your new connections AND to anyone you meet again. Send a text, a LinkedIn message, or an email. Include a specific call to action like, "Here is that chart I was telling you about. Let me know if you have any questions." Or, "Are you available at 3pm on Thursday to actually get that coffee we chatted about?"

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4 Expand your network

Another way to use your network to expand your reach as a creator is to ask for referrals, introductions, or recommendations. You can leverage the trust and credibility of your existing connections to access new opportunities and audiences. For example, you can ask your current customers to refer you to their friends or colleagues, ask your mentors to introduce you to their peers or partners, or ask your followers to review or endorse your work. However, you should always be respectful of their time and privacy, and make sure you have something valuable to offer in return.

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5 Nurture your network

Finally, you need to maintain and nurture your network over time. You can't expect to get results from your network if you only contact them when you need something. You need to build long-term relationships based on mutual support, respect, and trust. You can do this by staying in touch, following up, providing feedback, celebrating successes, and acknowledging challenges. You can also create opportunities to collaborate, co-create, or cross-promote with your network, and showcase your impact and achievements.

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Kayleigh Mihalko

Marketing Specalist
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Scroll down to the bottom of your texts and send a message to the last three contacts. Being text messages means they are probably warm leads and being at the end of your texts means you probably haven't chatted with them for some time. What a great time to reengage! You can do this same strategy with your LinkedIn or email inbox.

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Karen Yankovich

Empowering Women in Transition: Elevate Your Influence & Wealth with LinkedIn & PR | Transform Your Network into High-Value Leads | Speaker & Digital Marketing Strategist for Aspiring Thought Leaders
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There is truly nothing that brings success faster than your network. We KNOW this, we way things like "your network drives your net worth" and "you're the sum of the people you surround yourself with" but someone in actual action, we overlook this! Nurture your network. Grow your network. Every single freaking day. Your wallet will thank you.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Debbie Fasenmyer

Visual Artist (Self-employed)
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I believe being a cheerleader for others is key. Shine a light on them and what they are doing. Call out their seeds of greatness, gifts and talents. Share their offerings to the world. We all rise together. Help them to be seen. Tag them, comment on their posts, pictures, articles and reels. Help others first model. Be true and genuine when you are building them up. Share their projects, products and services. Invite your network to follow people that you know, like and trust. Give shoutouts to the businesses, companies and organizations you follow. Your followers will see your enthusiam for others and the law of reciprocity will follow. Be who you want your fans to be. Lead by example. We draw in what we put out into the world. Shine!

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How can you use your network to expand your reach as a creator?

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1 Identify your goals

2 Map your network

3 Engage your network

4 Expand your network

5 Nurture your network

6 Here’s what else to consider

Social Impact

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