How can you use your existing network to market your life coaching services?

2 Segment your network

Your network consists of different types of contacts, such as family, friends, colleagues, clients, partners, mentors, peers, and acquaintances. Each of these groups has a different level of relationship, influence, and interest in your life coaching services. You need to segment your network according to these factors and tailor your marketing approach accordingly. For example, you can ask your family and friends for referrals, testimonials, and feedback. You can offer your colleagues and clients a free or discounted session, a referral bonus, or a value-added service. You can collaborate with your partners, mentors, and peers on joint ventures, events, or content. You can educate and engage your acquaintances with valuable content, offers, and invitations.

3 Communicate your value proposition

Once you have identified and segmented your network, you need to communicate your value proposition to them. Your value proposition is a concise statement that explains what you do, who you serve, and how you help them. It should highlight your unique selling point, your benefits, and your proof. You can use different channels and formats to communicate your value proposition, such as email, phone, social media, video, blog, podcast, newsletter, or website. The key is to make it clear, compelling, and consistent across your network.

4 Ask for referrals and testimonials

One of the best ways to use your network to market your life coaching services is to ask for referrals and testimonials. Referrals are when your contacts recommend you to someone else who might need your services. Testimonials are when your contacts share their positive experiences and results with you. Both referrals and testimonials can boost your credibility, visibility, and trustworthiness as a life coach. You can ask for referrals and testimonials from your satisfied clients, your loyal fans, your strategic partners, or your influential contacts. You can also create a referral program or a testimonial system to incentivize and streamline the process.

5 Create word-of-mouth

Another way to use your network to market your life coaching services is to create word-of-mouth. Word-of-mouth is when your contacts talk about you and your services to others, either online or offline. Word-of-mouth can generate buzz, awareness, and curiosity about your life coaching business. You can create word-of-mouth by delivering exceptional value, exceeding expectations, and delighting your clients. You can also encourage your contacts to share your content, offers, and events with their networks. You can also join or create communities, groups, and forums where your ideal clients hang out and participate in relevant conversations.

6 Nurture your relationships

The final way to use your network to market your life coaching services is to nurture your relationships. Nurturing your relationships means staying in touch, providing value, and building rapport with your contacts. Nurturing your relationships can help you maintain and strengthen your network, increase your retention and loyalty, and generate repeat and referral business. You can nurture your relationships by following up, thanking, and acknowledging your contacts. You can also provide value by sharing useful tips, resources, and insights. You can also build rapport by showing interest, appreciation, and support for your contacts.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?