How can you use your current network to expand your personal brand?

The way I see it, it's just about telling the truth within your messaging. People can see through nonsense. The more you update people on stuff you're (actually) doing, the better! If you have a goal, share it. Take people along with you. If I have learnt anything on this platform is that people want to know every detail of "how you do it" Then if you ask for help in that area, people who can relate will reach out and then bam you have your tribe! First things first, find a goal that scares you. Then share it! Dare you!! Your audience will keep you accountable. ??

Be honest, authentic and accountable. Share the good, the bad and the ugly, how you have achieved things and also your hopes, fears and dreams. build relationships where people truly see who you are so you become relatable and credible.

I'm probably being a spoilsport, but do you think you should use a personal network to build a personal brand? Is it about commanding a stage and spreading a message in the hope of gaining as many followers as possible? I think that's a disservice to both sides. It's about asking for love and likes. What if 100% of the people are broadcasting? Then 0% are listening and nobody is building a personal brand. What is better than broadcasting and helps personal development through online networking? 1) Asking for help in a business matter, 2) Introducing people to each other who are NOT similar but who complement each other, 3) Highlighting achievements of others, 4) Asking questions. Don't confuse personal branding with personal development.

Start by defining the behaviors that represent your personal brand. Then make those behaviors central to the conversations you have with those in your network. Finally, rethink the notion of "using your network to expand your brand." Instead, consider a shift in mindset. What if you were to simply connect with folks in your circle because you are interested in them. If your brand is truly authentic, the behaviors you display -- for instance, curiosity, humility, affability, etc. -- will come out in conversation. Promoting yourself works best when self-promotion isn't your primary goal. Let your actions do the talking.

People at their core are helpful. They want to help. It is possible to create a stronger personal brand by having meaningful interactions that “make a dent” in the memory. They key is in owning a topic. Be the “go to” person in their minds for a topic area. For example: “I’ve got a bit of a bad knee at the moment” “Ah you should speak to X she will know what to do” It’s that power of being “front of mind” that will help people easily connect the dots between the people they meet and talk to everyday…and your services. But it only works when you show up and live it. It’s not about shoving it down peoples necks or spamming business cards. It’s about helpful and interesting conversations. Show that you know. Own it.

Be clear and direct about the value you bring. If people don't understand your mission, they will struggle to find ways to support it.

Craft a crisp, clear elevator pitch about your brand. Keep it short, like you're explaining to a busy colleague in a coffee line. This pitch should answer "Who am I?" and "What do I offer?" in a way that sticks in people's minds. Share your journey and experiences in short, engaging stories. LinkedIn loves real-life tales that show your struggles, wins, and lessons. It's not just what you've done, but how you've done it that intrigues people.

The #1 thing people get wrong about networking: They only reach out to their network when they want something. The key to a strong network is to regularly engage and offer support without the expectation of anything in return.

Engaging regularly with your network is a critical practice for several reasons. 1. Relationship Building: Frequent engagement fosters the development and strengthening of professional relationships. 2. Information Flow: Regular engagement ensures a continuous flow of information. This is crucial for staying abreast of industry trends, market shifts, and potential opportunities or threats. 3. Opportunity Identification: Active engagement enables you to identify and seize opportunities more effectively. It establishes the groundwork for sustainable professional relationships, facilitates the exchange of crucial information, and positions you and your business as proactive and adaptable players in the marketplace.

What kind of messages do you appreciate receiving? They‘re a great indicator to what you can give! For example, this week people from my network - shared a link to an article they know we‘re both interested in - asked my opinion on a post they were about to upload - tagged me in a post regarding a development program for women I might be interested in - provided comments and likes on a post of mine All these gifts are easy to return: When you read something and a person you know pops in your head - let them know When your newsfeed shows an inspiring post from someone in your network - let them know When you draft something and would like someone’s opinion - let them know It‘s this easy :-) Shy about public comments? Send a them DM

Networking is about quality, not quantity. Be intentional about who and why you're reaching out to specific people and understand why you're connecting with them.

I am now expressed in digital marketing nowadays every company developed business in digital marketing where you can grow the network before we should communicate in real life but also find ideal customer who is best for business therefore you see also example of chatgpt when chatgpt is launch they break all records in terms of subscribe that is today in the world.

One thing that's worked for me is to strategically choose a few conferences or industry events annually to expand valuable connections aligned to my company's goals. For example, I recently attended a prominent healthcare event and was very deliberate about starting meaningful conversations, asking thoughtful questions, and circling back with leaders I met later. Being thoughtful and focused about nurturing win-win relationships through selective venues and communities has proved more effective than a spray-and-pray approach.

Personal brand is the stamp of value you delivers to others. When others see the value of your knowledge and expertise there is a higher chance of you being the obvious choice for them. What you communicate on and offline it is what people will know and believe about you. Hence it is essential to understand your core brand identity, and narrative so that it can be shared consistently, confidently and in alignment to you, your brand and your business across all channels and platforms.

This is very key. You need to be sure that your brand evolves in relation to the gaps you identify during your evaluation. Do not be scared to evaluate and ask the difficult questions. Then you can adapt to the needs and expectations of your network.

1. Befriend the Underdogs: Connect with rising stars in your field. Offer guidance, share their work, and watch your own visibility soar as you champion the next big thing. 2. Master the "Micro-Intros": When introducing folks, highlight shared passions, not just titles. "Ken loves books as much as you do, Mabel!" sparks deeper connections and opens doors to unexpected networks. 3. Embrace the "Brag Brag Brag" (But for Others): Share your colleagues' achievements on your platforms. It showcases your generosity and builds trust within your network, making it more likely they'll return the favor (and the recognition) down the line.

1. Focus on building meaningful connections. 2. Seek opportunities for collaboration. Most importantly, be authentic and consistent in your personal brand message. Those two factors will help you stand out and attract new connections within your existing network.

Consider the significance of reciprocity. Actively support and contribute to your network's efforts, fostering a culture of mutual benefit. When you consistently provide value to others, you not only strengthen existing relationships but also attract opportunities for collaboration and growth. It is about how a mindset of reciprocity amplifies the impact of your brand within your network.

You've got a rare combo of skills. Nail down how this mix makes you stand out. Ask yourself, what's the one thing you can offer that others can't? This isn't just about what you do, but how you think.

Make real connections with your network. They must realise that you are not only engaging with them when you need help, but that there is a bond and a relationship. While you're at it, be sure to explore the gifts that you can find within your existing network, there may be so much you can leverage from them, that you never knew existed