How can you use your CSR report to innovate in social media?

In my experience, back then when helping two major companies to strategize their CSR stories, it is imperative that the voice of the beneficiaries be heard. Most of times, company do a story of CSR program to claim their own milestones. However, by having the bottom-up approach in creating a compelling story, by prioritizing the voice of beneficiaries instead of the company's spokespersons, you can better engage emotionally with your audience on social media.

Doing something in isolation is not a good idea. One should tell what good is done. It is important to tell the story so that others can replicate. It also brings in the transparency of the work done. For the purpose of record also it is imperative.,

This can be done. Y creating small compelling videos. In this age of AI, the report can be broken into short stories using video or visually stimulating images to ensure all stakeholders get the message. Gone are the days of long, boring prose reports.

Today's consumers and younger generations - both Millennials and Gen Z - are more inclined to make conscious decisions around where they spend their money. Content is mostly consumed now through social media channels rather than traditional media so to not share CSR results is a miss. Two tips: 1. Quantify giving with numbers that demonstrate tangible impact - numbers are a universal language that cut through the noise. 2. Use people-centred stories and share your platform - while numbers demonstrate impact they lack the human side that keep eyeballs and attention. Here's an opportunity to shine a light on communities or groups who should be empowered to tell their stories in their own words.

Few points I would add: - Avoid exaggerating the company's efforts. Stay away from greenwashing! -Encourage employees to share their own experiences of your CSR. Employee advocacy bring authenticity & demonstrate a genuine commitment. -I agree with the innovation in the format to make it more compelling. Maybe use a shorter summary format that led to the actual report for more details. -Ensure accessibility to all users. Use alt text for images, provide captions for videos & design content with inclusivity in mind -Be prepared to address any negative feedback. Respond transparently & empathetically to address concerns and maintain trust. -Continuous improvement: Regularly review social media content. There is always room for improvement!

I consider inviting feedback to be most engaging and creative way, besides exploring presenting formats, to include in the process of building a report for the progress related to the environmental and social goals.

I sometimes see CSR videos on YouTube where comments are disabled. If you are going to put your brand out there and show how much you care about all stakeholders, you can't take away their voice. Always keep an open channel of communication with all.

It's actually the best way to analyse the visibility of your csr projects both in terms of positive or negative.. you can analyse the society requirements and where more efforts are required and where you are lacking to create impact

To invite feedback and dialogue through your CSR report, provide multiple channels for stakeholders to share their thoughts, such as online surveys, feedback forms, and dedicated email addresses. Actively engage with comments and inquiries on social media platforms and website forums. Host virtual town hall meetings or webinars to discuss report findings and solicit input. Encourage stakeholders to participate in focus groups or advisory panels to provide deeper insights. By fostering an open dialogue, you can gain valuable feedback and strengthen relationships with your stakeholders.

Harness your CSR report to drive social media innovation by actively seeking feedback and fostering dialogue. Utilize social media platforms to invite stakeholders to share opinions and suggestions, demonstrating a commitment to transparency. Employ diverse engagement tools like polls, surveys, quizzes, and live Q&A sessions to glean valuable insights. Encourage followers to vote on preferred CSR initiatives or propose ideas for future goals. This interactive approach not only strengthens your connection with the audience but also provides a dynamic space for innovation, allowing your CSR efforts to evolve based on real-time feedback and collaborative input from the community.

Sharing positive testimonials, ratings, and awards related to your CSR initiatives on social media can enhance your brand reputation and build trust among stakeholders. It not only highlights the tangible impact of your efforts but also communicates a commitment to social responsibility. By leveraging metrics and real-life experiences, you can effectively convey the value your company brings to customers, employees, partners, communities, and the environment through its CSR initiatives.

I believe it is important to link your CSR Strategy with the Business Strategy. Try to identify the areas which may directly or indirectly connect with the organisation's Vision & Mission Statements. Social Media posts need to be crafted in a way that start the journey right from: What we plan to do? Why we want to do this (Intended goal) How we plan to do it (implementation strategy) Who are Beneficiaries? What did we Achieve?? Impact and Value need to be highlighted in social media posts, rather than showcasing the amount spent....

Leverage your CSR report on social media to spotlight not only achievements but the tangible impact and value created. Utilize platforms to vividly portray how CSR initiatives positively affect customers, employees, partners, communities, and the environment. Employ diverse metrics like testimonials, ratings, reviews, or awards to demonstrate the outcomes of your efforts. Share compelling stories of customers or employees benefiting from your CSR programs, or showcase accolades received for innovative CSR performance. This strategic use of social media ensures your audience comprehends the genuine value your company brings to society, fostering transparency, engagement, and a positive brand image.

Apart from sharing what you're contributing to society, you should consider showcasing the feedback from the beneficiaries to ensure its a win-win on both sides and not just the organization being perceived to make an impact which may not necessarily solve problems in society.

Il me semble aussi important de partager les échecs et les obstacles rencontrés lors de l'élaboration d'une stratégie RSE. En communication, cela peut se traduire par un partage d'expérience, un moyen également de dédramatiser la démarche et d'encourager la mise en commun de solutions, notamment par secteur d'activité. Plus on rend la démarche humaine (et l'erreur est humaine ;)), plus on motivera les parties prenantes à s'impliquer également.

I believe that in order to get a message across an audience it is vital that you speak their language. The power of social media trends usually address the general population, so assuming that is your audience, you have a great opportunity on your hands. Not only are trends time-bound, but they also help remember the messages. The most important thing is to use them in an organic way, not all trends apply to your messages, so don’t try to force it or the social media will be sure to let you know of your mistakes.

To align with relevant trends and topics in your CSR report, conduct thorough research to identify current issues and concerns important to stakeholders. Monitor industry news, social media discussions, and reports from reputable sources to stay informed. Tailor your CSR initiatives to address these trends, demonstrating your commitment to addressing shared concerns. Collaborate with industry experts, NGOs, and other stakeholders to amplify your impact with broader initiatives. Incorporate these trends and topics into your report's content, highlighting how your organization is contributing to meaningful change in these areas. By aligning with relevant trends and topics, you can enhance the relevance and credibility of your CSR initiatives.

Desde el 2010, movimientos como Black Lives Matter o Me Too cambiaron el panorama social en el mundo. Hoy, los temas DEI y la lucha vs el cambio climático son agenda de 1a línea. Todas las empresas socialmente responsables tienen acciones en estas materias, sin embargo son lerdas y poco entendidas para comunicarlo. Es imprescindible adaptar la data, las acciones, las iniciativas y los resultados a un lenguaje más coloquial y ponerlo en los ojos del público, y si es posible, invertir algo en difusión segmentada hacia nuestros stakeholders principales. Digital nos permite hacer eso sin problema. Con esta acción, el engagement con nuestra empresa podría crecer enormidades en temas que no necesariamente son de ventas sino de reputación.

Don't forget your internal audiences. Employees will be proud to share their company's CSR developments, especially if they have contributed to the project. Share communication tools with them in advance for their own social networks.

Identificar los días internacionales o nacionales que se relacionen con tus iniciativas de RSC, como el día mundial del medio ambiente, el día internacional de la educación o el día mundial de la salud y planificar publicaciones que conecten tus esfuerzos de RSC con estos asuntos. Utilizar hashtags para aumentar el alcance y fomentar la participación y apertura al dialogo. Este enfoque no solo mejora la visibilidad de tus iniciativas, sino que también demuestra tu relevancia en discusiones globales importantes.

100-page reports are a thing of the past! Instead: - Be succinct - share what you need to share, don't overload readers, use summaries at the beginning of sections and signpost to more information; - Be relevant - share what makes sense to your stakeholders and in a way that is relevant to them - sometimes less is more and there's no need for standalone websites; - Be engaging - share in a way that captures people's attention and is consistent with the way they consume information (e.g. video, images, social media platforms, newsletters); - Be innovative - take risks, change format, try new mediums - you can always convert to previous formats; - Be transparent and honest - talk about shortcomings, challenges and areas for improvement.

1. Tell compelling stories: ? Highlight individual beneficiaries: Feature photos, videos, or quotes from people whose lives have been impacted by your initiatives. 2. Make the data visually appealing: ? Use infographics, charts, and graphs to present key achievements and statistics in an engaging way. ? Create interactive content like quizzes or polls to test user knowledge about your impact areas. ? Utilize animation or data visualization tools to make complex information easier to understand. 3. Adapt content to different platforms: ? Use longer-form storytelling and data breakdowns for platforms like LinkedIn and Twitter threads. ? Utilize relevant hashtags and trending topics to increase reach.

A CSR report is an opportunity to be transparent, showing your level of progress very quickly. Create a 10-slide LinkedIn carousel with your objective and progress on each slide, and you'll meet most of your audience's expectations while boosting your visibility with a high-performance format.

Our attention span has decreased, but finding a way to say something meaningful and impactful in a short video is not easy. Look at companies like Patagonia, The Body Shop, and others to see how it is done well. There is a great video on Patagonia's 50 years of sustainability that you can find as a great example.

O segredo de bons relatos é mostrar o impacto de seu negócio sobre a gest?o financeira e n?o financeira. Fale menos de você e mais sobre os co-benefícios gerados para funcionários, cadeias de valor, comunidades, crescimento setorial. Qual a ambi??o de sua organiza??o? Destaque as a??es realizadas que contribuem para o desenvolvimento sustentável direto ou indiretamente de seu negócio. Além de você, quem está ganhando?

Showcase your values and the impact they create on social media. Engage with your community by sharing meaningful stories that reflect your CSR efforts. Foster a dialogue across platforms that resonates with consumers and celebrates your shared commitment to making a difference.

Utilizar un informe de Responsabilidad Social Corporativa (RSC) para innovar en las redes sociales puede ser muy efectivo. Primero, sugiero identificar los puntos fuertes de tu empresa en RSC y comunícalos de manera auténtica en tus redes sociales. Luego, involucra a tu audiencia en conversaciones significativas sobre temas relacionados con la RSC de tu empresa. Además, podrías explorar nuevas formas creativas de utilizar las redes sociales para promover tus iniciativas de RSC, como la creación de campa?as interactivas, o el uso de contenido multimedia.

Highlighting your stories with impact, values and trends, engaging the audience on topic discussions and finding creative ways to showcase CSR stories are all great ways to potencialize the sustainability narrative on social media, but to me, the one key thing is to ensure that you are walking the talk generating benefits and value to society, the planet and the organization. This clarity is essential to any CSR strategy that is trully linked to a purposefull business and then easier for the storytellers to put out light on via all tool, especially when amplified on social media.

I think, as in many aspects of business, it's important to keep in mind, who shall receive my message. This will determine the format, language, and publication channels. Is my target group investors, the Board, or my audience (young - older), or other? Personally, I have excellent experience with telling stories as this is easier to remember. Finally, behind-the-scenes content can enage readers more and make them feel them closer to the brand.

Sé transparente y honesto: Brevedad, relevancia, engagement e innovación son clave. Sé transparente sobre desafíos y áreas de mejora. La autenticidad construye confianza y conecta emocionalmente con tu audiencia!!