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How can you use your content creation portfolio to showcase different types of content distribution channels?

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If you are a content creator, you know how important it is to have a portfolio that showcases your skills and abilities. But did you know that your portfolio can also demonstrate your knowledge and experience with different types of content distribution channels? Content distribution channels are the platforms and methods that you use to reach and engage your target audience with your content. By showing how you can create and adapt content for various channels, you can impress potential clients and employers with your versatility and strategic thinking. In this article, we will explain how you can use your content creation portfolio to showcase different types of content distribution channels, and what benefits it can bring to your career.

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Hemchandra Shetty

LinkedIn Top Business Strategy Voice | LinkedIn Top Content Development Voice | Stakeholder Communications | Reputation…
Martina Ngwuta

1 What are content distribution channels?

Content distribution channels are the ways that you deliver your content to your audience. They can be divided into three main categories: owned, earned, and paid. Owned channels are those that you control and manage, such as your website, blog, email list, social media accounts, or podcast. Earned channels are those that you gain exposure from through other sources, such as media coverage, guest posts, reviews, testimonials, or word-of-mouth. Paid channels are those that you invest money in to boost your reach and visibility, such as advertising, sponsored posts, influencer marketing, or partnerships. Each channel has its own advantages and disadvantages, and requires different types of content and strategies to succeed.

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Hemchandra Shetty

LinkedIn Top Business Strategy Voice | LinkedIn Top Content Development Voice | Stakeholder Communications | Reputation Management | Strategic Communications | PR | Crisis Communications | Media Relations
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Content distribution channels, which are owned, earned, and paid, are the platforms or mediums you use to reach your wider audience. Creating content tailored to each channel’s unique characteristics is key to engaging your audience effectively. Your portfolio should reflect this variety and diversity, showcasing how you adapt your content to different channels is essential to excite your audience to stand out from the crowd to attract more opportunities. This not only demonstrates your versatility as a content creator, but also your understanding and adaptability of each channel’s nuances. Regularly reviewing and improving your content based on performance metrics and audience feedback ensures your content remains relevant and effective.

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S. Pattanaik

A creative copywriter who can help you build a strong Brand Image- Copywriting - Content Strategy- SEO. Ghostwriter-Healthcare-Wellness-Lifestyle and still expanding my wings
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Simply put, they're platforms where you share and promote your content. There are 3 types of distribution channel- Owned channels: Your own website, blog, social media accounts, and email list. Earned channels: Where others promote your content for free, like through mentions, shares, reviews, and guest posts. Paid channels: You pay to promote content, like social media ads, search engine ads, and sponsored content. Why are they important? Increase reach and visibility Drive traffic and engagement Build brand awareness and authority Improve search engine rankings

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2 How to create content for different channels

To create content for different channels, you need to consider your goals, audience, message, format, and tone. Your goals are the specific outcomes that you want to achieve with your content, such as generating leads, increasing sales, building trust, or raising awareness. Your audience is the group of people that you want to reach and influence with your content, such as your ideal customers, prospects, fans, or followers. Your message is the main idea or value proposition that you want to convey with your content, such as your unique selling point, solution, benefit, or story. Your format is the way that you present your content, such as text, image, video, audio, or interactive. Your tone is the voice and style that you use to communicate your content, such as formal, informal, humorous, emotional, or educational.

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S. Pattanaik

A creative copywriter who can help you build a strong Brand Image- Copywriting - Content Strategy- SEO. Ghostwriter-Healthcare-Wellness-Lifestyle and still expanding my wings
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Your format is the way that you present your content, such as text, image, video, audio, or interactive. Once your goal is set- you can prepare content accordingly- whether you want to promote something, generate leads or offering services. While making content, Pay attention to- language, tone, colors, format as per your target audience, so it can engage them and turn them in to potential customers.

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3 How to showcase content for different channels in your portfolio

In order to showcase content for different channels in your portfolio, it's important to select and organize your samples in a way that highlights your skills and abilities. Start by choosing samples that reflect your best work and align with your niche and goals. Make sure they are relevant, recent, and representative of your range and quality. Then, categorize these samples by channel, format, or type. For example, you could group them by owned, earned, or paid channels; text, image, video, audio, or interactive formats; or blog posts, social media posts, ads, podcasts, or ebooks. Additionally, provide context and results for each sample. Include a brief description of the project, the client, the goal, the audience, the message, the strategy, and the outcome. You can also use metrics, testimonials, or feedback to show the impact and value of your content. Finally, use a portfolio platform or tool that suits your needs and preferences - such as a website builder, a portfolio template, a portfolio app or service - to create and display your portfolio online.

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Debanjali Sarkar (Premium Ghostwriter)

Helping founders and coaches print cash since 2022 | Leadership content for C-suite individuals
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The best way to include multiple content types in a single portfolio is to either create a presentation with working links or to have a dedicated website. Your portfolio should ultimately have 3 or 4 examples of each content format that you specialize in: social media content, blog posts, newsletter or email marketing content, etc. Don't forget to include a case study for each content format if you're not allowed to showcase previously written samples because of NDAs.

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S. Pattanaik

A creative copywriter who can help you build a strong Brand Image- Copywriting - Content Strategy- SEO. Ghostwriter-Healthcare-Wellness-Lifestyle and still expanding my wings
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The best way to present your portfolio is to create a dedicated website- which includes your works, clients, showcasing your skills and services clearly. Make sure your website is themed as per your service- color, layouts, content, categories. Do not forget to put satisfied clients testimonials- it will build your image.

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4 Why showcasing content for different channels in your portfolio matters

Showcasing content for different channels in your portfolio is essential to standing out from the crowd and attracting more opportunities. It demonstrates your versatility and adaptability, allowing you to show that you can create and optimize content for various platforms and methods, as well as adjust your content to suit different goals, audiences, messages, formats, and tones. Additionally, it showcases your strategic thinking and problem-solving skills, highlighting that you can plan and execute content strategies that align with your clients' or employers' objectives. Most importantly, it highlights your value and expertise by demonstrating that you can create content that is engaging, relevant, and effective while also being able to measure and improve your content performance.

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5 How to improve your content for different channels

In order to improve your content for different channels, it is important to stay up-to-date with new trends and techniques. Research and analyze your target channels and audience using tools, surveys, analytics, or feedback to understand their needs and identify gaps. Additionally, follow the best practices and examples of your niche and industry, utilizing blogs, podcasts, newsletters, courses, or books to stay informed. Lastly, test and optimize your content with tools, metrics, or experiments to measure the quality, relevance, engagement, and conversion for different channels.

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Martina Ngwuta
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Improving your contents can be of great benefits to your audience. This can be better achieved through these means: Following up with trends. Utilizing podcasts, newsletters, courses. Testing with tools, metrics or experiment to measure the content quality, engagements and conversion fpr different channels.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use your content creation portfolio to showcase different types of content distribution channels?

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1 What are content distribution channels?

2 How to create content for different channels

3 How to showcase content for different channels in your portfolio

4 Why showcasing content for different channels in your portfolio matters

5 How to improve your content for different channels

6 Here’s what else to consider

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