How can you use words to create a memorable pitch?

Creating a memorable pitch involves following parameters: 1. Understand your audience- It’s important to understand whom you are targeting in your pitch. This helps you to give a personal touch as per audience in your copy. 2. Craft catchy title and headlines- Catch title and headlines attract your audience to go through your copy. 3. Include CTA at the end- It’s important to include CTA at the end of your copy for a better conversion rate. Using above parameters you can create a memorable pitch.

Crafting an effective pitch requires understanding your audience's needs & concerns. Draft your message to resonate with their emotions, address their pain points, and align with their aspirations. Avoid using jargon or assumptions that might confuse or distance your audience. Keep it simple and speak directly to what matters most to them.

To craft a memorable pitch, start with an attention-grabbing hook, keep it clear and concise, weave in storytelling, use vivid imagery, highlight benefits, employ power words, show passion, employ analogies, make it personal, end with a strong call to action, practice, seek feedback.

Craft a strong hook for example - " LinkedIn is the best platform for B2B deals. However it is the worst platform to get sales from your immediate clients." Did you see what I did there? It catches and holds your attention, that you will want to read more to know why. And 9 in 10 times that I have used this sort of hook, I have gotten a response, either a like, comment or outright private messages. You too can do the same but make it unique to whatever you are offering.

Craft a memorable pitch by selecting powerful words that stir emotion, emphasize uniqueness, and showcase benefits. Shape a compelling story, address audience needs, and employ vivid imagery for a lasting impact. Maintain conciseness, clarity, and authenticity throughout to create a lasting impression.

In this day when there are so many things competing for attention. The most important thing becomes the hook. So spend time creating a good hook. I would even say spend more than 20% of your time creating a strong hook. You can use chatgpt for getting hook ideas :)

According to recent scientific studies humans have an attention span of a Gold Fish. Beautiful and Powerful words are the paint brush of your soul , so keeping your words short , clear, concise and respectful will lead to a successful pitch.

Everyone knows the hook is one of the most important parts, since it can make or break whatever you are trying to accomplish. You either capture your audiences attention, or you don’t. What I will usually do is write the body of what I’m writing first, whether it is an article or a pitch, then save the hook/ intro for last.

Almost every interaction you have with your audience boils down to value. Be sure to answer these essential questions: 1.) What value are you trying to bring them? 2.) Why should they care?

Go beyond mere mentions - in place of listing accolades; weave them into your narrative. Don't just state, "We won X award," show the impact: "Thanks to our innovative approach, we were recognized by Y organization, leading to Z impressive result for our clients." When quoting testimonial snippets, pick ones that reveal emotions. "Our client, Sarah, called our process 'eye-opening' and saw a 20% boost in sales." This personalizes the impact and resonates deeper. Tailor to your audience: Highlight endorsements from figures your audience respects. An academic paper cited by industry leaders carries more weight than a magazine mention. Because social proof isn't just bragging; it's strategically leveraging others' trust to amplify your own.

Using social proof can significantly enhance your credibility, authority, and influence when presenting your pitch. In addition to recommendations, individuals should rely on authorized sites such as Trustpilot or Google reviews, where people have the right to write genuine reviews. A small community of like-minded people can also assist by sharing their authentic reviews of products or services. It's essential to remember that people buy into you first before purchasing your product or services. Therefore, having an optimized profile with value-adding content can contribute to personal growth.

When a story is personal, it creates a huge difference. Most pitches are not personal, so when the listener can relate to you, then you already won the pitch. You only need to close.

There is a saying, 'If you do not have it in writing, you do not have it. Most social proof is a third party validation, someone other than yourself saying you came through for them in some way. However, I found having a signed letter with the title of the person, their company, and how to contact them is much more powerful. The thing you performed for them must be relevant and have impact on the person reviewing it. I found having such a letter has helped in establishing my expertise. In this instance it was the ability to pour fuel on the fire and revamp a crowdfunding campaign that raised a million dollars in under two weeks. Verifiable results is the best social proof you can have.

Newton's law of Inertia says that an Object stays in the same state unless an External Force is applied. So, even if your client reads your words assuming that they will take action is not the right one because of Inertia they will stay in the same state. So have a Call to Action like clicking a button or asking them to comment or asking what were their takeaways.

As with all selling, too many people forget that all your effort will be wasted unless there is a clear call to action at the end. Keep your readers and or listeners on that high of delighted and roll them straight through the gate to the next steps without a noticeable stop.

In my humble opinion a great pitch is based on a solid concept and story that inspires the audience. Enthusiasm and humour add to a memorable experience.

You want to achieve a clear, concise message that will be received and decoded in a meaningful way. In order to do so, it’s essential to craft (“encode”) and revise a message that is comprehensible by your target audience. Use language and terminology they understand, presented in a way that is easily digestible. If possible, enlist outside feedback to check for understandability, since we can sometimes become acclimated to industry lingo that is foreign to others.

Desde la Antigüedad, los seres humanos nos sentimos atraídos por las historias. Por eso a todo lo que nos rodea intentamos encontrarle un hilo conductor. El buen manejo de las palabras permitirá convertir un buen discurso en una historia que valga la pena ser contada. Y - todavía mejor - que merezca ser recordada. Es importante que la narración contenga todos los matices que tienen las historias atrapantes: que interpelen a la audiencia y la transporten a través de un mar de emociones. Las palabras son fáciles de olvidar, pero los sentimientos generados perdurarán por siempre. Interiorizarse en el storytelling contribuirá a dominar las palabras en favor de nuestros intereses.

You may consider using "crutches" to humanise the tone of your message. These include human sounds like Ahh, umm, uh-huh, hmm, etc. These make a sentence raw, relatable and add personalisation. It helps in breaking autonomy, add flavour to otherwise voting sounding sentence. Sometimes it also acts as a filler and allows the speaker and listener to think, grasp and understand better