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How can you use web analytics to track user behavior on Yahoo?

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Web analytics is the process of collecting, analyzing, and reporting data about how users interact with websites, apps, and online campaigns. It can help you understand your audience, optimize your content, and measure your performance. But how can you use web analytics to track user behavior on Yahoo, one of the most popular search engines in the world? In this article, we will show you some basic steps and tools to get started.

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Jasmine Kaur Sadana

Senior Product Manager @ Microsoft | Self-Serve Onboarding, SaaS API || Product Consultant - Startup Advisor

1 Set up your tracking code

The first step to use web analytics on Yahoo is to install a tracking code on your website or app. This code will allow you to collect data from your visitors, such as their location, device, browser, referral source, and actions. You can use a web analytics platform, such as Google Analytics, Adobe Analytics, or Matomo, to generate and manage your tracking code. You will need to copy and paste the code into the HTML of your website or app, or use a tag manager to do it for you.

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Jasmine Kaur Sadana

Senior Product Manager @ Microsoft | Self-Serve Onboarding, SaaS API || Product Consultant - Startup Advisor
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Inorder to understand the Engagement metrics better putting the tracking code in the HTML header tags on the UI(front-end) code is like bread and better . Using the Google Tag Manager and Google Analytics makes the data capturing much more easier.

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2 Define your goals and metrics

The next step is to define what you want to achieve with your website or app, and how you will measure your success. These are called goals and metrics, respectively. Goals are the specific outcomes that you want to track, such as conversions, sign-ups, downloads, or purchases. Metrics are the quantitative indicators that show how well you are reaching your goals, such as visits, bounce rate, time on site, or revenue. You can set up your goals and metrics in your web analytics platform, and assign them a value or a funnel.

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Jasmine Kaur Sadana

Senior Product Manager @ Microsoft | Self-Serve Onboarding, SaaS API || Product Consultant - Startup Advisor
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While data is considered gold these days , how effectively we leverage data is upto us. Remembering from my time at Times of India. I was working on the TOI homepage - Video Widget Now the Product Goal for that Video Widget was "No of Video View" Metrics around the same were as below:- 1. No of Unique Visitors visiting the Homepage 2. No of Page views of Homepage 3. No of Video Views 4. Revenue Generated from the Video widget via Preroll , MidRoll and PostRoll. Based on your Product need your Product goals and metrics would vary.

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Alvin Kline

Disabled retired truck driver
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I had enough of Google's b******* I need a different I'm going to Yahoo Google sucks s*** simple as that what more do you want to f****** know you want me to change or don't you I'll go to red ball or whatever the hell he is

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3 Segment your data

Once you have your tracking code and your goals and metrics in place, you can start collecting and analyzing your data. However, not all data is equally relevant or useful. You may want to focus on specific subsets of your data, based on certain criteria or characteristics. These are called segments, and they can help you isolate and compare different aspects of your user behavior. For example, you can segment your data by source, device, location, or behavior. You can create and apply segments in your web analytics platform, or use predefined ones.

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Jasmine Kaur Sadana

Senior Product Manager @ Microsoft | Self-Serve Onboarding, SaaS API || Product Consultant - Startup Advisor
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While as a Product Manager Google Analytics or Adobe Omniture can give you engagement metrics however , how to make sense of data is a skill and that is where following Segment helps 1. Primary Dimension - Location , source device type 2. Secondary Dimension - these are particular to your product like App Language name, User type identifier

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4 Monitor your reports and dashboards

The next step is to monitor your data and see how it changes over time, or in response to your actions. You can use reports and dashboards to visualize and organize your data in various ways, such as tables, charts, maps, or graphs. Reports and dashboards can help you identify trends, patterns, anomalies, or opportunities in your data. You can use the standard reports and dashboards provided by your web analytics platform, or customize them to suit your needs and preferences.

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5 Perform experiments and tests

The final step is to use your data to improve your website or app, and achieve your goals. You can use experiments and tests to try out different versions of your content, design, layout, or features, and see which one performs better. Experiments and tests can help you optimize your user experience, increase your conversions, and reduce your costs. You can use tools such as Google Optimize, Adobe Target, or Optimizely to create and run experiments and tests on your website or app.

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Jasmine Kaur Sadana

Senior Product Manager @ Microsoft | Self-Serve Onboarding, SaaS API || Product Consultant - Startup Advisor
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When in doubt about a product, A/B test help in big way for a rollout strategy . While working on Checkout experience revamp in my previous stint a Simple A/B experiment helped me understand back in 2015 that Login with OTP has higher affability than Social Login in E-comm journey.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use web analytics to track user behavior on Yahoo?

1

2

3

4

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1 Set up your tracking code

2 Define your goals and metrics

3 Segment your data

4 Monitor your reports and dashboards

5 Perform experiments and tests

6 Here’s what else to consider

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How can you use web analytics to track user behavior on Yahoo?

1

2

3

4

5

6

1 Set up your tracking code

2 Define your goals and metrics

3 Segment your data

4 Monitor your reports and dashboards

5 Perform experiments and tests

6 Here’s what else to consider

Search Engines

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