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How can you use visual content design tools to create effective explainer videos?

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Explainer videos are short and engaging videos that explain a product, service, or idea in a simple and clear way. They can help you attract and retain customers, increase conversions, and boost your brand awareness. But how can you create effective explainer videos without spending a fortune on professional software or hiring a video production company? The answer is visual content design tools.

Visual content design tools are online platforms that allow you to create and edit stunning graphics, animations, and videos with ease. They offer a variety of templates, features, and resources that you can customize to suit your needs and style. You don't need any coding or design skills to use them, and you can share your creations on your website, social media, or email marketing campaigns. In this article, we will show you how you can use visual content design tools to create effective explainer videos in six simple steps.

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Mehak K

I help founders & startups to amplify their personal brand & drive more SALES with graphics, content and social media…

1 Define your goal

The first step to creating an effective explainer video is to define your goal. What do you want to achieve with your video? Who is your target audience? What problem are you solving for them? How do you want them to feel and act after watching your video? These questions will help you craft a clear and compelling message that resonates with your viewers and motivates them to take action.

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Mehak K

I help founders & startups to amplify their personal brand & drive more SALES with graphics, content and social media marketing || Storyteller || Business Growth Strategist
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Here's some steps: ??Decide what you want your video to do ??Know who you're talking to ??Create a clear message ??Use visuals wisely ??Use CTA

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2 Write a script

The next step is to write a script for your explainer video. A script is the backbone of your video, as it outlines the structure, content, and tone of your message. A good script should follow a simple formula: introduce the problem, present the solution, explain the benefits, and end with a call to action. Your script should be concise, conversational, and engaging. Aim for a length of 60 to 90 seconds, which is the optimal duration for an explainer video.

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Mehak K

I help founders & startups to amplify their personal brand & drive more SALES with graphics, content and social media marketing || Storyteller || Business Growth Strategist
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Having a script ready is like having a plan for your video. Here's what you need to do: Starting (0 to 5 Sec) ?? ??Introduce the issue your audience faces (5 to 20 Sec) ?? ??Talk about the problem using words your audience can relate to (20 to 25 Sec) ?? ??Move smoothly to how things can be better (25 to 70 Sec) ?? ?? Present your product or service as the solution. Keep it short and interesting (70 to 85 Sec) ?? ??Tell viewers what to do next (85 to 90 Sec) ?? ??Wrap up and remind them why your solution rocks

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3 Choose a template

The third step is to choose a template for your explainer video. A template is a pre-made design that you can use as a starting point for your video. Visual content design tools offer a wide range of templates for different purposes, styles, and industries. You can browse through the categories and find the one that matches your goal, audience, and brand identity. You can also filter by color, theme, or format. A template will save you time and effort, as it already has the layout, transitions, and animations ready for you.

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Mehak K

I help founders & startups to amplify their personal brand & drive more SALES with graphics, content and social media marketing || Storyteller || Business Growth Strategist
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Choosing a template saves you time and effort because a lot of the work is already done for you. It's like having a head start to make your video look professional without starting from zero.

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4 Customize your video

The fourth step is to customize your video according to your script and preferences. This is where you can unleash your creativity and add your own touch to your video. Visual content design tools allow you to edit and modify various elements of your video, such as the text, images, icons, shapes, audio, and background. You can also adjust the size, position, duration, and speed of each element. You can use the drag-and-drop interface, the toolbar, or the settings panel to make the changes you want. You can also preview your video at any time and see how it looks.

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Mehak K

I help founders & startups to amplify their personal brand & drive more SALES with graphics, content and social media marketing || Storyteller || Business Growth Strategist
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Template is a starting point for your video but to add personal touch, you need to customize it. Customizing is when you add your own ideas and style. Previewing is like checking to make sure everything looks good before sharing it. It's about making your video uniquely yours and making sure it works well for your audience.

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5 Add voiceover or subtitles

The fifth step is to add voiceover or subtitles to your explainer video. Voiceover is the narration that accompanies your video and delivers your message. Subtitles are the text that appears on the screen and complements your voiceover or audio. Both voiceover and subtitles can help you communicate your message more effectively, as they appeal to different senses and learning styles. Visual content design tools offer various options for adding voiceover or subtitles to your video. You can record your own voice, upload an audio file, use a text-to-speech feature, or type the subtitles manually.

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Mehak K

I help founders & startups to amplify their personal brand & drive more SALES with graphics, content and social media marketing || Storyteller || Business Growth Strategist
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Adding a voiceover is like having someone explain your video out loud, so people who like listening can follow along. Subitles are like written captions at the bottom of the screen, helping those who can't hear or prefer reading to understand what's going on. It's like giving everyone a way to catch your message, no matter how they prefer to consume it.

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6 Export and share your video

The final step is to export and share your video with your audience. Visual content design tools allow you to export your video in different formats and resolutions, depending on your needs and goals. You can also optimize your video for different platforms and devices, such as YouTube, Facebook, Instagram, or mobile. Once you have your video ready, you can share it on your website, social media, or email marketing campaigns. You can also track the performance of your video and measure its impact on your metrics.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use visual content design tools to create effective explainer videos?

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1 Define your goal

2 Write a script

3 Choose a template

4 Customize your video

5 Add voiceover or subtitles

6 Export and share your video

7 Here’s what else to consider

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