How can you use virtual reality to make your press release more engaging?

Buscar romper esquemas y sobresalir de la cantidad de información que se recibe día a día, es el reto que las personas de PR deben vivir. Cómo hacer que mi infomación sera relevante y llamativa? Relevante es fácil, con datos, cifras, hechos, indicandores, que solo puedan darse como fuente de información es vital. Pero la realidad virtual acompa?ada de la información indicada arriba, sumerge a las personas en el tema a desarrollar, los sentidos empiezan a interactuar y se vuelve la información, una experiencia inolvidable.

Volvo launched their XC90 Excellence model with a unique VR press release. Instead of sending out traditional press releases, Volvo provided select journalists with VR headsets and immersive experiences. Journalists were transported into a virtual world where they could explore the luxurious features of the XC90 Excellence model, such as its spacious interior, advanced safety features, and high-quality craftsmanship. By using VR, Volvo created a memorable and interactive press release experience that allowed journalists to fully immerse themselves in the product. This innovative approach helped Volvo stand out from traditional press releases and effectively communicated the key features and benefits of their new mode

VR press releases are a game-changer in PR, transforming passive reading into an immersive journey. They're not just about grabbing attention.

Instead of the traditional press release format, Volvo created a virtual reality experience where journalists and potential customers could explore the features and design of the XC90 in a more immersive way. By putting on a VR headset, users could virtually sit inside the car, interact with various features, and even take a virtual test drive. This innovative approach not only captured attention but also increased engagement and retention. Users were able to experience the car firsthand, leading to a deeper understanding and appreciation of its features and capabilities.

Oculus, a subsidiary of Meta Platforms, faces challenges with VR press releases. They address audience reach limitations by using various channels. Oculus measures impact using metrics like dwell time and completion rates. Managing VR content requires a dedicated team to handle technical complexities and compatibility issues. Despite challenges, Oculus effectively utilizes VR press releases to generate excitement and engagement around their products and innovations.

IKEA effectively utilizes virtual reality (VR) to enhance their press releases. Through their IKEA Place app, customers can virtually experience products in their own homes, offering a more engaging and interactive experience than traditional methods. This approach helps overcome challenges like limited audience reach and provides valuable metrics beyond traditional press release metrics for evaluating effectiveness.

My question is, do you really need a VR press release? If yes, how many of your customers use VR Headsets? Do you have any stats? If not, please write a good PR and find channels to distribute it further. What matters most is, what is your message and who are your audiences. There is no point to make a publicity stunt and spend huge money. Maybe if you have a product that can be viewed on VR can be a good choice. Rest I will leave it to you to decide what is best for you.