How can you use videos to build trust and close more deals with prospects?

1 Why videos work

Videos work because they appeal to both the rational and the emotional sides of your prospects. They allow you to communicate more information in less time, using visual cues, voice tones, and body language. They also help you create a personal connection, by showing your face, your smile, and your enthusiasm. Videos can make your prospects feel like they know you, trust you, and like you.

3 How to create effective videos

Creating effective videos doesn't have to be complicated or expensive. You can use simple tools, such as your smartphone, laptop, or web-based platform, to record and edit your videos. Here are some tips to help you create videos that can impress and persuade your prospects: Plan your message before recording by having a clear goal, audience, and call to action for your video. Write a script or an outline and practice it until you feel confident. When recording, be yourself and be genuine. Use your own voice, style, and stories; address your prospect by name; and use a friendly and conversational tone. When editing, keep it short and simple with no more than two or three minutes. Focus on one or two key points and cut out any unnecessary or irrelevant parts. Enhance your message with transitions, captions, or graphics. Before sending the video, test it on different devices, browsers, and platforms to make sure it works well and looks good. Optimize the video for speed, quality, and accessibility by compressing it, adding subtitles, using a catchy thumbnail and title.

4 How to send and track your videos

Sending and tracking your videos is just as important as creating them. You want to make sure your videos reach your prospects, capture their attention, and prompt them to take action. To do this effectively, you should use a video platform like Vidyard, Wistia, or Loom. This way, you can embed your videos in emails, landing pages, or social media posts, and customize them with branding or a call to action. Additionally, you can monitor and measure the performance of your videos like views, clicks, shares, or conversions. You can also stand out from the competition by using a video email instead of a text email. You can use a video email to introduce yourself or show a product in action. For even further engagement with prospects, you can use a video call instead of a phone call to demonstrate a product or negotiate a deal. Videos are a great way to communicate with prospects and close more deals. Try using them today for successful account management!

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?