How can you use video to explain complex technical information?

1 Choose the right format

When using video to explain complex technical information, the first step is to choose the right format for your purpose and audience. Depending on the type and level of detail, you can use different types of video formats, such as screencasts, animated videos, or live-action videos. Each format has its own advantages and disadvantages, so it's important to consider factors such as the complexity of the information, the duration of the video, available resources, and expectations of your audience. For example, screencasts are recordings of your computer screen with voice-over narration that show how to use a software or perform a task. Animated videos use graphics, icons, text, and sound to illustrate a concept or process. Lastly, live-action videos feature real people or environments to show a scenario or case study.

2 Plan your script and storyboard

The second step to use video to explain complex technical information is to plan your script and storyboard. A script is a written document that outlines the content and structure of your video, including the narration, the dialogue, the transitions, and the key messages. A storyboard is a visual representation of your script, using sketches, images, or screenshots to show how each scene will look like. Planning your script and storyboard will help you organize your information, avoid unnecessary details, and create a logical flow for your video. To ensure clear and concise technical communication, it's important to use simple and direct language, define acronyms and technical terms, provide examples and analogies, break down complex information into smaller chunks, and use headings, bullet points, and numbers to highlight key points.

3 Record and edit your video

The third step to use video to explain complex technical information is to record and edit your video. Depending on the format you chose, you may need various tools such as Camtasia, Loom, Powtoon, or Animaker. Additionally, you should pay attention to sound, visuals, and length of your video. Your voice should be clear and audible, without background noise. You can also add music, sound effects, or captions. Furthermore, make sure your video is clear and visible with colors, fonts, transitions, or annotations. Lastly, the length of your video should be appropriate for your audience and purpose; you can use chapters, timestamps, or summaries to help your audience navigate it.

4 Share and get feedback

The fourth step to use video to explain complex technical information is to share and get feedback on your video. You can use different platforms and channels to share your video with your internal audience, such as email, intranet, Slack, or Teams. You should also consider the best time and frequency to share your video, depending on the urgency and relevance of your information.

Sharing your video is not the end of the process. You should also seek feedback from your audience to evaluate the impact and effectiveness of your video. You can use different methods and tools to collect feedback, such as surveys, polls, quizzes, or comments. You should also analyze the metrics and data of your video, such as views, watch time, engagement, or retention. Feedback and data will help you to improve your video and your communication skills.

5 Learn and improve

The fifth step to use video to explain complex technical information is to learn and improve from your experience. Video is not a one-size-fits-all solution for technical communication. You need to experiment, test, and refine your video strategy and skills to find the best way to communicate complex technical information to your internal audience. You should also keep learning and updating your knowledge about the latest trends, tools, and best practices for video communication.

Video is a powerful tool to communicate complex technical information in a visual, engaging, and easy-to-follow way. By following these five steps, you can use video to explain complex technical information in your internal communications and achieve your communication goals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?