How can you use video content to build a sense of community?

Authentic video content is the number one way to drive engagement and can be really effective in building a community if you follow a few simple rules. 1. Understand what matters to the people you are growing a community for. What's relevant and important to them right now. 2. Create authentic content with real people, speaking naturally and genuinely about topics that are relevant. 3. Give your audience the share of voice, they're the hero here, you're just the guide. 4. Create a platform that allows your audience to submit video content and engage with each other as well as you, the brand. 5. Have fun, don't edit out the mistakes or stumbled words, keep it authentic. 6. Keep it current, post videos in real time or even better, go live.

I actually agree with this write-up. I posted three short videos last week on property law. The three videos had a total of Seven thousand impressions. One of them got Five thousand impressions with loads of comments. My takeaway from that experience is that video is a great way to standout on LinkedIn. Some of the tips I'll add are: - Write a good hook. - Let your caption summarise what the video is about. I hope you find this helpful.

If your content does not have a purpose it will be aimless. And if you don't know your audience your content will be useless. Knowing your purpose & audience is the foundation to creating good content. But how do you define your purpose & audience? Here are my 3 best tips: ? Start by thinking about your goals. Once you know your goals, you can start to define your purpose. ? Consider your target audience. The more you know about your target audience, the better equipped you'll be to create content that they will find relevant and valuable. ? Do some research. The more research you do, the more informed your decisions will be. By taking the time to define your purpose and audience, you'll set yourself up for content marketing success.

Video brings the human element to your brand. much content is created using AI and this is where video has the edge; it showcases you and your personality. When your video is watched you are in the hand or room of your customers, breaking the forth wall and building a connection with your audience. Video is a shop window for your business. When you post video you invite your customers to browse what you do and how you will help them.

Defining purpose and goals is the most important step in anything in your life. In defining your purpose and audience, you can benefit from a clear direction and content that resonates with your community. However, this approach may demand significant time for research and limit creative freedom. To do this effectively, conduct thorough market research and create detailed audience personas. Set SMART goals but allow for flexibility to adapt.

Video content on LinkedIn offers a distinct advantage due to its visual appeal and ability to capture attention quickly. It fosters authenticity, which can lead to higher engagement. LinkedIn’s algorithm tends to prioritize it, broadening its reach. Videos facilitate rich storytelling and allow professionals to showcase their expertise in an engaging manner. Despite its growing popularity, many on LinkedIn still rely on text updates, so incorporating video can set you apart, enhancing both your visibility and connection with the audience.

Video establishes an immediate sense of familiarity with your audience. Video on LinkedIn is still in its infancy compared to other social platforms, so adopting it now, will give you a competitive advantage and help set you apart. Start small, a short introductory video to get the ball rolling is all it takes.

Video content + right platform = perfection This is the simple formula. Remember: you don't need to be on every social platform.

Tailoring your content format and platform offers diverse engagement opportunities and maximizes community connection. Yet, staying updated with platform changes and managing multiple platforms can be resource-intensive. To be as efficient as possible try this: - use a content scheduler - reuse and recycle your content - create a long video and then split it to more short videos - when filming, think about the space you are shooting so it is possible to edit it into multiple formats

It’s not easy to show up on video, but it’s worth it. It took me a long time to become comfortable with video, but I knew that video was such an engaging way to convey concepts, and for people to get to know me on a deeper level and to really stand out in people’s newsfeeds. Video enables us to bring our content to life and be more human and relatable.

Being authentic and consistent builds trust and credibility within your community. However, it can be challenging to strike the right balance between authenticity and professionalism, and maintaining consistency can be demanding. Tips to improve your authenticity and consistency: - have a clear brand voice - be transparent (show your highs and lows) - pre-schedule and auto-publish your content - ask your community regularly about the feedback on your posts

People love behind-the-scenes content: Share glimpses of your personal or professional life that aren't normally visible to your audience. This can create a feeling of exclusivity and intimacy within your community.

An easy way to encourage engagement and feedback is to use a call to action (CTA). A CTA is a statement that tells your audience what to do next. Here are a few tips on how to use them effectively: ? Ask your audience questions. This could be in the form of a poll, a survey, or CTA asking a question at the end of your content. ? Use strong action verbs. Your CTA should be clear and concise, like "Download your free guide." instead of "Click Here". ? Make your CTAs stand out. Your CTAs should be visually different and easy to find. ? Place your CTAs throughout your content. Don't just put your CTAs at the end of your content. ? Test different CTAs. Different CTAs will work better for different audiences. Always experiment.

Improve your engagement by: - using specific CTAs - designing interactive content - responding promptly to comments - gathering feedback through surveys

Respond to comments on your videos. Engage in meaningful conversations with your audience. This not only builds a sense of community but also shows that you value their input.

Collaborating extends your reach and enriches content through co-creation. However, it requires effective coordination and might lead to dependence on collaborations if not balanced with independent growth efforts. Elevate your strategy by seeking strategic partnerships, involving the community in content creation, diversifying collaborations, and maintaining a balanced approach.

Co-creating is a great way to make it community-led. In some instances, certain brands have also gone extra mile with a team takeover - It allows an employee to "run the show" by posting behind-the-scenes, day-in-the-life kind of content on the brand's social channels.

Cross-promotion can help you tap into each other's audiences and expand your community. You can also do community challenges and contests related to your niche or content. Encourage your audience to participate, share their entries, and celebrate their contributions in your videos.

Share success stories or testimonials from members of your community. This not only highlights the value of your community but also showcases the positive impact it has on people's lives.

Brands rarely have communities. People have communities. So if your want to create a brand community using video, it helps if that video is oriented around a particular person or host. After all, think about Hollywood. People follow stars, not studios.

You don't need to start from scratch. Use and repurpose existing content for video (or a series of video). Oftentimes your existing content may not be performing because its current placement is not the most efficient. Let's face it. Some content is hard to process through reading and video makes it way more appealing engaging. So, switch it up, make it into a video.