How can you use Twitter to tell your brand story?

Use your brand's colors and logo in your profile picture and cover image. Share interesting tweets about what your brand does, like achievements and events, using pictures, videos, or text. Use hashtags to help people find your tweets, and join conversations related to your work. Engage with your followers by answering their comments and retweeting their posts. Share stories about your brand's success and challenges using Twitter threads. You can also use Twitter to give live updates during events. Sharing pictures and videos can make your tweets more engaging, and don't forget to educate your followers about your cause or industry. Partner with others who share your values and use Twitter polls and chats to interact with your audience.

It is useful to understand the audiences life experiences to better grasp their point of view. Three good questions I ask (hat tip to @donaldmiller) are: 1. What is the external problem the audience is facing? This is the problem they can articulate fairly easily. 2. What are the frustrations caused by the problem 3. How are these frustrations hampering the audience ability to achieve a greater goal (business growth, increasing in sales, strong brand recognition, etc).

Drawing from my experience advising digital marketing for web3 companies: Before you start tweeting, it's paramount to truly understand your target audience. While working with cutting-edge tech sectors, I found that user behaviors and preferences can be vastly different compared to traditional markets. On platforms like Twitter, engaging content isn't just about being trendy. It's about addressing real-time queries, and often complex issues, in a way that's both accessible and relevant. Utilize tools like Twitter Analytics to get an insight into audience demographics and interests. Creating informed and focused buyer personas or customer profiles based on these insights can greatly shape the efficacy of your content strategy.

Share your origin story - Use tweets to highlight milestones in your founding and evolution. Profile culture - Give followers a peek into values, team and workspace. Introduce your team - Let followers get to know employee faces. Post user-generated content - Retweet customers creatively using products. Give exclusive content - Reward followers with product/news sneak peeks. Respond to customers - Provide helpful, personalized support interactions. Share your mission - Communicate your greater purpose through impact updates. Tell the unique story only your brand can - Use Twitter's short, visual format for your narrative. Developing an authentic social media brand story connects followers to the values and purpose behind your business.

Sharing your expertise in bite size format is a fantastic way to use X (formerly Twitter), to tell your brand story. Searching relevant hashtags is also good, as people often asks questions or are looking for information, which presents you with another opportunity to demonstrate your expertise. Demonstrate that you are a brand of ‘value’ - don’t just talk about what you do. Focus on how you can help, and also amplify others. The best way to make your brand stand out, is to make it about others, not about you.

Pepperfry uses Twitter to boost brand awareness and drive engagement by showcasing their latest furniture and home decor collections. Their goal is to position themselves as a top choice for stylish and affordable home solutions, which is reflected in their targeted posts and interactive campaigns.

Drawing from my insights in advising digital marketing for web3 companies: When defining Twitter objectives, it's crucial to remember the unique landscape of emerging tech sectors. While in traditional industries, broad messaging might suffice; in spaces like web3, specificity is the key. For instance, if your goal is to raise awareness, focus on educating and demystifying complex concepts for the broader public. Leveraging my experience, I've found that SMART goals are particularly valuable. If you aim to drive traffic, set a clear percentage increase in site visits via Twitter within a quarter. Track these using tools and ensure your content resonates with the precise needs of your niche audience.

I believe that understanding your goal is one of the paramount considerations. What do you aim to achieve, and who is your target audience

You need to have a clear digital purpose for all digital platforms. What is the purpose of you being on Twitter? What do you want to achieve? Then craft a strategy to achieve that. It's really that simple. It can't just be about "posting great content" or "getting engagement". To what end? Why? What does that do for your business?

Each goal should have a corresponding metric on Twitter. For instance, if brand awareness is a goal, then metrics like reach, impressions, and mentions become crucial. Tools: Twitter's native analytics provides a comprehensive view, but for more in-depth analysis, consider tools like Brandwatch or Mention.

My story was unique; I grew up in poverty and domestic violence launched a brand and saw overnight success. Then things fell off the wagon my personal life was in tatters and i was on the verge of suicide. I found faith and became a better boss, leader and the brand did a complete 180! So I shared it and people have gotten to know the girl behind the brand and this has led to a real community. I get to transform careers and businesses by advising people and love what i do because of how it impacts others. My clients get way more value out of our services than i get from them and thats the whole point

PVR Cinemas uses Twitter to communicate its passion for movies by sharing film trivia, premiere announcements, and special screenings. Their brand voice is enthusiastic and engaging, making it a go-to resource for movie buffs across India.

Every time you tweet, like or share on twitter, you are sending out your brand's identity and people will decide if it resonates or aligns with their values. Each interaction makes up a piece of your brand's voice. Best way is to make sure you are sending out the right message and communicating to highlight what makes your brand unique.

We often have different people posting for different reasons on the same account for a company. Historically, followers tend to want authenticity from brands. Some brands are serious products and shouldn't fore being funny. Some brands can't use irony or satire --even if the same post would be funny for a brand with that as part of its authentic voice. The more you know who your customer is, the more effective you should be at talking to them. You wouldn't tell your 8 year old the "Daddy cheated on mommy" Even though you might say "Some times Daddy's make mistakes and make mommy's feel bad" (was that example too personal?) :)

Brand voice that does not sound like “branding “. Brand should not sound like a sell in social platforms. In other words, bring out the human aspect of the brand

When I managed Steak-umm's Twitter account, threads were the key to our success. They're underutilized because the platform purportedly favors short-form text posts. In reality, platforms are made up of people, and people favor anything they perceive as valuable. Twitter is 99% shitposting. Low-effort memes and knee-jerk reactions to breaking news. So when you put thought into telling a story 280 characters at a time, there's a chance it'll break through. You just have to make every character count.

Quick Heal Technologies uses Twitter to provide valuable content about cybersecurity threats and prevention tips. Their posts are informative and tailored to educate their audience on maintaining safety online, reflecting their expertise in the cybersecurity domain.

I agree that authenticity is key. Accounts that repost without context are just clogging your feed. Followers want value from your connection and they want to trust your perspective on a post, article, or report. The best, make it personal. Followers come to feel that they know you because of that authenticity.

Make sure you start with a solid content strategy - don't just create random posts every day. Have a concise set of content pillars. 2-3 core ideas that you consistently deliver, in a variety of different ways.

While the 280-character limit can be restrictive, it encourages brevity and creativity. Using threads can help in conveying longer narratives. Tools: GIF-making tools like Giphy, visual content tools like Canva, and video tools like Clipchamp can aid in content creation.

Regularly updating your pinned tweet can keep your profile fresh and highlight current campaigns or initiatives. Tools: Bitly or other URL shorteners can help track click-through rates from your profile link.

You can be really simple and concise. If people can find you in a lot of places, we believe discovery is an important part of building a relationship. With one of my accounts I'm just NASCAR Evangelist. That is all. But when you go searching their is a lot of there, there.

Instead of wasting space by putting “Official Twitter of ____” or other stale sentences in your account bio, keep it short, unhinged, and seasonal. Your account bio is a great way to promote a campaign, product, or trend reference that resonates more than stating the obvious (ie. Your account is the official account of your brand… duh)

Twitter, besides all plateforms serves as a top most voice! That "particular voice" that is being herd by anyone from anyone..means it works on one-to-one strategy! And the most spectacular advantage is you can have direct conversation within seconds with any top voice or blue ticket holder.Not only this but you also jumped into result orientated productive conversation. I believe..this is the greatest advantage for the brands to reach their customers directly and listen their feedbacks...you may have some sensitive triggers but you need to be calm and patience as it would be the part of "big game". Twitter offers many attractions like you can come live in podcasts and broadcasts similarly there is polling, retweets to give authentication.

Monitoring the sentiment around your brand on Twitter can be a gold mine of feedback. Not only does it guide you on areas of improvement, but it also highlights what you're doing right. It's also worth noting that Twitter's real-time nature makes it an ideal platform for crisis management. Being proactive in addressing concerns or negative feedback can bolster a brand's credibility and showcase its commitment to customer satisfaction. Always prioritize authenticity and transparency; it's what Twitter users value the most.

Authenticity is the core value of any respectable brand. create your own brand communication guidelines and use it carefully on twitter and all other social networks.

Engaging with other people's posts can often be almost more effective than posting yourself! Do it every day, even if you're not posting that day.

Engagement isn't just about responding; it's about initiating. Hosting Twitter Q&A sessions, polls, or even Twitter Spaces can foster deeper connections. Tools: TweetDeck can help monitor mentions and hashtags effectively, while tools like Tweepi can help in growing and managing your Twitter community.

Twitter, aka X - the double-edged sword of social media! Beware of the following three risks for pharma companies using Twitter: - Misinformation: X can be a breeding ground for misinformation and rumors about drugs and treatments, which can undermine patient trust and confidence. - Regulation: The FDA and other regulatory bodies have strict guidelines for how pharma companies can communicate about their products on social media, and violating these guidelines can result in fines or legal action. - Reputational risk: Negative comments or criticism on X can damage a company's reputation and undermine its credibility.

Is it right for a B2B company to have Social Media accounts? Although in B2B you are facing companies, you are working with humans there, so yes you can be there. What if someone said a negative thing about the company, wouldn't that create a crisis to damage the business? What business that doesn't get an angry customer or a customer who has a problem? Simply, the way you turn the negative comments into positive content is how it should be managed: 1. Angry customers have their own challenges to resolve, so be patient, direct, and responsive to show your commitment to finding solutions. 2. Listening is a key source of getting business insights and opportunities. 3. Anticipate possible customer challenges and be ready.

Don’t rely on just one platform, but don’t spread yourself too thin. Diversity your content & create a unique strategy for the 1-3 platforms you want to primarily focus on — and see which works best for establishing/growing your audience.

Engaging & triggering are two different aspects of the same coin but the later compels the subject to respond , hence trigger the right notes & leave rest to take its own course.

Use Twitter/X spaces to build community in your specific niche. If you can’t find a space to fit your niche create one and ask friend to help you build it up.