How can you use technology to enhance your account management presentation?

1 Choose the best platform

The first step to a successful presentation is to choose the best platform for your audience and your goals. Depending on the size, location, and preferences of your audience, you may opt for a live, online, or hybrid presentation. Live presentations allow you to interact with your audience face-to-face, but they may require more time, travel, and logistics. Online presentations enable you to reach a wider and more diverse audience, but they may pose challenges in terms of attention, engagement, and feedback. Hybrid presentations combine the best of both worlds, but they may require more coordination and adaptation. Whatever platform you choose, make sure you test it beforehand, familiarize yourself with its features and functions, and have a backup plan in case of technical issues.

2 Use visuals and multimedia

The second step to a successful presentation is to use visuals and multimedia to support your message and enhance your delivery. Visuals and multimedia can be useful in attracting and retaining the audience's attention, while also helping to simplify complex or abstract concepts. Moreover, they can create an emotional connection with the audience. However, it is important to use visuals and multimedia wisely and sparingly, as too many or too flashy visuals can be distracting or overwhelming. When using visuals and multimedia, the best practices include using high-quality images that are relevant, clear, and consistent with your brand and tone; colors, fonts, and layouts that are easy to read, contrast well, and match your theme; transitions, effects, and sounds that are smooth, subtle, and appropriate for the audience; as well as captions, labels, and annotations that are concise yet informative.

3 Incorporate interactivity and collaboration

The third step to a successful presentation is to incorporate interactivity and collaboration to engage your audience and foster a dialogue. Doing so can help you build rapport and trust, solicit feedback, generate ideas, and create solutions. However, it's important to plan and facilitate them carefully and effectively; too much or too little interactivity and collaboration can disrupt or bore your audience. To ensure success, make sure to use polls, surveys, quizzes, and games that are relevant, fun, and easy to participate in. Additionally, use chat, audio, video, and screen-sharing features that are accessible, secure, and respectful of your audience's privacy and preferences. Finally, consider using online whiteboards, brainstorming tools, and project management tools that are intuitive, collaborative, and productive.

6 Keep learning and improving

The sixth step to a successful presentation is to keep learning and improving your skills and knowledge. Technology is constantly changing, so you must stay up-to-date with the latest trends, tools, and techniques to provide value to your customers. To do this, you can take online courses, webinars, podcasts, blogs, or books to learn new skills or refresh existing ones. Additionally, joining online communities, forums, networks, or mentors can help you exchange ideas and experiences with other account managers. Finally, using online tools, apps, or software can help you practice, rehearse, or record your presentation and get feedback to improve your delivery.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?