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How can you use storytelling to make prospects feel like VIPs?

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Storytelling is a powerful tool for social selling, as it can help you connect with your prospects, showcase your value, and persuade them to take action. But how can you use storytelling to make your prospects feel like VIPs, not just another lead in your pipeline? Here are some tips to craft stories that engage, delight, and convert your prospects.

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1 Know your audience

Before you start telling stories, you need to know who you are talking to, what they care about, and what challenges they face. Research your prospects, use social listening tools, and ask questions to understand their goals, pain points, and motivations. This will help you tailor your stories to their needs, interests, and emotions, and make them feel like you are speaking directly to them.

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Murugan A

Director of Video Production & Marketing | 12+ Years in B2B Sales, Demand Gen, Email & Video Marketing | Digital Marketing & Brand Growth Expert | Account Management & Consulting | On the Path to C-Level Leadership
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Craft an engaging story by understanding their pain points and goals. People don't want to get sold they want real values which will value their time and efforts.

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2 Choose the right stories

Not every story is suitable for every prospect or every stage of the sales funnel. You need to select stories that match your prospect's situation, awareness, and readiness to buy. For example, at the top of the funnel, you can use stories that educate your prospects, show them the problem they have, and introduce your solution. At the middle of the funnel, you can use stories that demonstrate your value, showcase your results, and address their objections. At the bottom of the funnel, you can use stories that inspire your prospects, create urgency, and call them to action.

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Murugan A

Director of Video Production & Marketing | 12+ Years in B2B Sales, Demand Gen, Email & Video Marketing | Digital Marketing & Brand Growth Expert | Account Management & Consulting | On the Path to C-Level Leadership
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It's important to select ones that are relevant to your audience and that showcase your company's value proposition. You want to tell stories that will show prospects how your product or service can help them achieve their goals or solve their problems. Create tutorial videos, real time case studies, testimonials will add more values to your prospects.

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3 Use the right format

Depending on the platform, channel, and purpose of your story, you need to use the right format to deliver it effectively. For example, you can use video stories to capture attention, show personality, and create rapport. You can use blog posts to provide more details, facts, and evidence. You can use case studies to highlight success stories, testimonials, and social proof. You can use email stories to follow up, remind, and persuade. You can use stories in your social media posts, messages, and comments to engage, interact, and build trust.

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Murugan A

Director of Video Production & Marketing | 12+ Years in B2B Sales, Demand Gen, Email & Video Marketing | Digital Marketing & Brand Growth Expert | Account Management & Consulting | On the Path to C-Level Leadership
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If you're targeting a business audience, you might want to write a blog post or create a case study that highlights how your product or service has helped other businesses succeed. If you're targeting a consumer audience, you might want to create a video or infographic that tells a more personal story.

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4 Add value

Your stories should not be just about you, your product, or your company. They should be about your prospects, their needs, and their outcomes. Your stories should add value to your prospects, by providing them with useful information, insights, tips, or solutions. Your stories should also show how you can help your prospects achieve their goals, solve their problems, or overcome their challenges. Your stories should not be sales pitches, but rather value propositions.

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5 Be authentic

Your stories should be honest, credible, and relevant. You should not make up stories, exaggerate facts, or use false claims. You should not use stories that are irrelevant, outdated, or inappropriate. You should use stories that reflect your brand, your values, and your personality. You should use stories that resonate with your prospects, their culture, and their context. You should use stories that build trust, credibility, and rapport.

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6 Invite feedback

Your stories should not be one-way communication, but rather a conversation starter. You should invite feedback from your prospects, by asking them questions, encouraging them to share their opinions, or requesting them to take action. You should also listen to their feedback, respond to their comments, and address their concerns. You should use feedback to continue the conversation, nurture the relationship, and move the prospect along the sales funnel.

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Murugan A

Director of Video Production & Marketing | 12+ Years in B2B Sales, Demand Gen, Email & Video Marketing | Digital Marketing & Brand Growth Expert | Account Management & Consulting | On the Path to C-Level Leadership
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1. Use personalization: When you personalize a story, you make the listener feel like they are the only one in the room. 2. Be specific : Give them specific examples of how it has helped other people. 3. Use emotion: Stories that evoke emotion are more likely to be remembered and shared. 4. Have a call to action: Have a clear CTA that could be something as simple as inviting your audience to learn more about your product or service, or it could be something more specific, such as signing up for a free trial or scheduling a demo.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use storytelling to make prospects feel like VIPs?

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3

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1 Know your audience

2 Choose the right stories

3 Use the right format

4 Add value

5 Be authentic

6 Invite feedback

7 Here’s what else to consider

Social Selling

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How can you use storytelling to make prospects feel like VIPs?

1

2

3

4

5

6

7

1 Know your audience

2 Choose the right stories

3 Use the right format

4 Add value

5 Be authentic

6 Invite feedback

7 Here’s what else to consider

Social Selling

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感谢您的反馈

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