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How can you use stories to write better emails?

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Emails are one of the most common and effective ways to communicate with your audience, whether you want to inform, persuade, or entertain them. But how can you make your emails stand out from the crowd and capture their attention? One powerful technique is to use stories. Stories can help you connect with your readers, convey your message, and inspire action. In this article, you'll learn how to use stories to write better emails, and what elements make a good story.

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Priyadarshni Bishnoi

CEO @ShivayaSoulutions | Get 3-4 leads weekly | Badass personal branding & warm outreach for 7-8-figure B2B founders…

1 Why stories work

Stories are not just for children or fiction writers. They are a natural and universal way of expressing and understanding ideas, emotions, and experiences. Stories appeal to our brains, our hearts, and our senses. They can make complex or abstract concepts more concrete and relatable. They can also trigger curiosity, empathy, and memory, which are essential for engaging and persuading your readers. Stories can help you establish trust and credibility, as well as show your personality and values.

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Priyadarshni Bishnoi

CEO @ShivayaSoulutions | Get 3-4 leads weekly | Badass personal branding & warm outreach for 7-8-figure B2B founders and coaches | Favikon Top 15 Rising Star Worldwide
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In my experience, storytelling in my emails has completely transformed how the recipient responds I’ve observed it - Evokes emotions - Creates a sense of familiarity - Stimulates all the senses (a big one) - Hits close to home, making one nostalgic Once the emotions are triggered through storytelling, the recipient is more likely to engage.

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Michelle Ro?my

Teamlead Content Creation @Online Birds
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What was once a letter is now an email. This makes it all the more important to recreate the familiar feeling of a letter in digital form. The feeling of receiving a personal message. This is something unusual in the flood of advertising emails that are sent today. It is therefore an important means of bringing this feeling back into the consciousness of the addressee. And that's what storytelling does. Take the reader with you personally, so that they are happy to receive a message from a "friend".

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2 How to choose a story

When crafting emails, you need to carefully consider your purpose, audience, and tone. Your story should be relevant to the main topic and support the main point, while also being appropriate for your readers' interests, needs, and expectations. Additionally, it should match the desired tone of the email, whether it be formal or casual, serious or humorous, informative or emotional. To achieve this, you can use stories such as a personal anecdote that illustrates a problem or solution; a customer testimonial that showcases a benefit; a case study that demonstrates a process; a fictional scenario that creates a challenge; or a metaphor or analogy that explains a concept.

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Priyadarshni Bishnoi

CEO @ShivayaSoulutions | Get 3-4 leads weekly | Badass personal branding & warm outreach for 7-8-figure B2B founders and coaches | Favikon Top 15 Rising Star Worldwide
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I usually make use of anecdotes from my personal life, it gives me a genuine reason to establish relatability with the recipient. Also, I make sure that the tone and language are in alignment with how the recipient themself talks. This is done after observing their social media presence and understanding their history.

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3 How to structure a story

A good story has a clear and simple structure that follows a logical and emotional arc. Crafting an effective story in your email starts with a hook that grabs your readers' attention and makes them want to know more. You can use a question, a statement, a quote, or a fact that relates to your story. Then, use details, dialogue, emotions, and actions to build up the tension in the middle part of your story. The climax should resolve your story and deliver your message with a twist, surprise, revelation, or call to action. Finally, wrap up with a takeaway that summarizes your main point and connects your story to your readers. Use a lesson, benefit, recommendation, or question to make your story relevant and valuable.

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4 How to write a story

Writing a story in your email doesn't have to be difficult. To craft a compelling story, keep your sentences and paragraphs short and simple. Incorporate active and descriptive verbs and nouns, sensory and emotional words, dialogue, and direct quotes. Additionally, use transitions and connectors to ensure your story flows smoothly. Avoid passive verbs, generic words, indirect speech, and abrupt shifts that could weaken or distort your story. With practice, you can become a master storyteller!

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5 How to test a story

Before you hit send, it's important to test your story and see if it works. You need to make sure your story is clear, coherent, and compelling; that it achieves your goal, reaches your audience, and reflects your tone. Ask yourself the following questions to ensure your story in your email is up to par: Does the structure of your story have a clear and simple flow? Is there a relevant and interesting hook? Is the climax strong and satisfying? Is there a meaningful and actionable takeaway? Does the story support your main topic and point? Does it appeal to readers' needs and desires? Does it match your tone and voice? Are there any grammar, spelling, or punctuation errors?

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use stories to write better emails?

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1 Why stories work

2 How to choose a story

3 How to structure a story

4 How to write a story

5 How to test a story

6 Here’s what else to consider

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