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How can you use speaking bureaus to build your motivational speaking brand?

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If you are a motivational speaker, you know how important it is to build your brand and reach your target audience. One of the ways you can do that is by using speaking bureaus. Speaking bureaus are agencies that connect speakers with event organizers who need them. They can help you find more opportunities, negotiate fees, and handle logistics. But how can you use speaking bureaus to build your motivational speaking brand effectively? Here are some tips to consider.

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Davin Salvagno

Bestselling Author & Speaker on Purpose & Leadership | Cofounder, The Purpose Summit, PurposePoint, and Heartcount?

1 Choose the right bureau

Not all speaking bureaus are the same. Some specialize in certain topics, industries, or markets. Some have more experience, reputation, and connections than others. Some charge more fees, commissions, or expenses than others. You need to do your research and find a bureau that matches your goals, style, and values. You can ask for referrals from other speakers, check online reviews, or contact the bureaus directly and ask them about their services, terms, and expectations.

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Geovane Bento

Top Voice Linkedin | Sócio e Diretor na LEP Music Brasil | Coolhunter | Estrategista Fonográfico | Membro da Academia do Grammy Latino | Especialista em Diferencia??o Profissional | Autor do Livro “Construído Estrelas”.
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Ao integrar-se a essas plataformas, destaque sua expertise e a singularidade da abordagem, mostrando como suas palestras oferecem insights autênticos. Essa abordagem atrai organizadores de eventos e cria uma identidade marcante. Colabore com os bureaus para aprimorar o marketing pessoal, usando vídeos, depoimentos e resumos impactantes. Estabele?a uma presen?a online robusta, otimizando redes sociais e compartilhando insights motivacionais. Mantenha uma narrativa consistente, solidificando a marca como referência. Enfatize a autenticidade, destaque-se entre os demais e deixe sua marca como a escolha óbvia para inspirar e motivar audiências.

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2 Create a compelling profile

Once you have chosen a bureau, you need to create a profile that showcases your expertise, personality, and value proposition. Your profile is what the bureau will use to market you to potential clients, so it needs to be clear, concise, and captivating. You should include your bio, credentials, testimonials, topics, fees, and availability. You should also provide a demo video, a headshot, and a speaker one-sheet that summarize your key points. Make sure your profile reflects your brand identity and stands out from the crowd.

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Davin Salvagno

Bestselling Author & Speaker on Purpose & Leadership | Cofounder, The Purpose Summit, PurposePoint, and Heartcount?
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When creating your speaking profile, it’s critical that you provide immediate value, perhaps a few clips sharing your insight and inspiration to give those exploring your speaking a taste of what they are looking for. Be sure to also list your most sought after topics of speaking as well as well known brands and clients whom you have served. Finally include any complimentary resources and testimonials you may have received.

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3 Communicate regularly

Working with a speaking bureau is a partnership that requires mutual trust, respect, and communication. You need to keep in touch with your bureau and update them on any changes in your availability, fees, topics, or preferences. You also need to provide feedback on the events you speak at, the clients you work with, and the results you achieve. You should also ask for feedback from the bureau on how you can improve your performance, presentation, and profile. Communication is key to building a long-term relationship with your bureau and your brand.

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4 Promote yourself

While a speaking bureau can help you find more speaking gigs, you should not rely on them exclusively. You still need to promote yourself and your brand through your own channels, such as your website, blog, social media, podcast, or newsletter. You should also network with other speakers, event organizers, and influencers in your niche and industry. You should also leverage your existing clients and ask for referrals, testimonials, or repeat bookings. Promoting yourself will help you increase your visibility, credibility, and authority as a motivational speaker.

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Davin Salvagno

Bestselling Author & Speaker on Purpose & Leadership | Cofounder, The Purpose Summit, PurposePoint, and Heartcount?
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While speaking bureaus will help you with a few potential opportunities, decision makers will still research you, because they are likely choosing between you and another speaker represented by the bureau. It is critical that you don’t lean completely on the bureau to sell you and what you have to offer. You need to promote yourself by sharing your value on various platforms to help decision makers see why they should choose you.

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5 Be flexible and professional

One of the benefits of using a speaking bureau is that they can expose you to a variety of events, audiences, and formats. This can help you expand your reach, diversify your income, and challenge yourself as a speaker. However, it also means that you need to be flexible and professional in adapting to different situations and expectations. You need to be prepared to customize your content, adjust your style, and handle any issues that may arise. You also need to be respectful of the bureau's policies, contracts, and deadlines. Being flexible and professional will help you build your reputation and your brand as a reliable and versatile speaker.

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Davin Salvagno

Bestselling Author & Speaker on Purpose & Leadership | Cofounder, The Purpose Summit, PurposePoint, and Heartcount?
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Flexible speakers are the most booked speakers. Always remember that is your role to serve. Don’t get caught up in your fee or status. Meet your clients where they are, be humble, grateful, and gracious. State your fee and know your worth with confidence, but also offer flexibility to meet their budget if you have the availability. Never lose sight of where you came from.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Thomas Willis

Author of The Great Engagement: How CEOs Create Exceptional Cultures
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Keep the right perspective … It’s all about providing value and insights to the audience. Focus on this and everything else will follow.

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How can you use speaking bureaus to build your motivational speaking brand?

1

2

3

4

5

6

1 Choose the right bureau

2 Create a compelling profile

3 Communicate regularly

4 Promote yourself

5 Be flexible and professional

6 Here’s what else to consider

Motivational Speaking

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How can you use speaking bureaus to build your motivational speaking brand?

1

2

3

4

5

6

1 Choose the right bureau

2 Create a compelling profile

3 Communicate regularly

4 Promote yourself

5 Be flexible and professional

6 Here’s what else to consider

Motivational Speaking

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