How can you use social proof to increase CRO on your landing page?

1 What is CRO and why is it important?

CRO is the process of improving the percentage of visitors who complete a desired goal on your website, such as filling out a form, clicking a button, or making a purchase. It is important because it helps you generate more leads, sales, and revenue from the same amount of traffic, without spending more money on advertising or marketing. By optimizing your landing page for CRO, you can increase the chances of converting your visitors into customers.

3 How to choose the right social proof for your landing page?

The type of social proof you use on your landing page depends on several factors, such as the main action you want your visitors to take, who your target customers are, and the value proposition of your product or service. For instance, if you want your visitors to sign up for a free trial, you might use testimonials or case studies that show how your product or service helped other customers. Alternatively, if your audience is young and tech-savvy, you might use social media or expert endorsements that appeal to their preferences and aspirations. Additionally, if your offer is innovative and disruptive, you might use social media or user-generated content that show how your product or service is different and better than the alternatives. Ultimately, understanding these factors can help you select the best type of social proof for your landing page.

4 How to display social proof on your landing page?

Displaying social proof on your landing page can have a major effect on its impact and effectiveness. To make the most of it, ensure you use high-quality and relevant images or videos that show real people using or enjoying your product or service, or that emphasize the benefits or results of your offer. Additionally, use specific and credible data or quotes such as customer numbers, sales, ratings, or exact words used to praise your product. Moreover, make sure the social proof is placed above the fold to immediately grab attention and trust. Finally, use social proof throughout your landing page if your offer is complex or expensive, or if visitors need more information or reassurance before making a decision. Different types of social proof can address different objections or concerns, or highlight different features or benefits of your offer.

5 How to test and optimize social proof on your landing page?

Social proof is not a one-size-fits-all solution, so it is important to test and optimize your social proof on your landing page. A/B testing with tools such as Google Optimize, Optimizely, or VWO can help you measure the performance of each version based on your goal. Analytics tools such as Google Analytics, Hotjar, or Crazy Egg can track and understand how visitors interact with your landing page and social proof. Finally, feedback tools such as SurveyMonkey, Typeform, or Qualaroo can help you gather opinions and suggestions from visitors or customers to identify areas of improvement or opportunity.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?