How can you use social media to showcase your technical expertise?

Social media is a powerful tool for building your personal brand and showcasing your expertise. To make the most of it, Sabri Suby recommends the following: - Choose the right platforms. LinkedIn and Twitter are great for sharing professional content and making industry connections. Instagram and Facebook are good for sharing visual content and building a following. - Create quality content. Focus on providing value and sharing your expertise, rather than just promoting yourself. - Engage with your audience. Respond to comments, join in conversations, and share other people's content. - Be consistent. Post regularly and stay active on your chosen platforms

Understanding the pain points of your audience can greatly influence how you create content. Your content should address your audience's queries on the subject matter rather than promoting your level of knowledge. Also, don't forget to be yourself. Your authenticity defines the way your audience consumes the knowledge you are sharing.

When it comes to creating valuable content, I humbly recommend following the 80/20 rule: 80% of your content should be educational and helpful, while 20% can be promotional. This will help you build trust and credibility with your audience, and will keep them coming back for more. Focus on providing actionable advice and sharing your knowledge, rather than simply talking about yourself or your business. People are more likely to engage with content that is useful to them, so make sure that's what you're offering.

Once you've created valuable content, it's time to promote and distribute it. Sabri Suby recommends these strategies: - Post on your social media platforms and encourage people to share your content. - Promote your content on other platforms, such as Medium, Quora, and other industry-specific forums. - Encourage influencers and thought leaders in your industry to share your content. - Syndicate your content to other websites and publications that your audience reads. - Use social ads to reach a wider audience. - Consider using paid content distribution platforms like Outbrain or Taboola.

It's helpful to keep everything positive and avoid any negative implications in your posts. Showcase your professionalism always.

Engaging with your audience is key to building relationships and creating a loyal following. I recommend these tips: - Respond to comments and questions on your posts. - Join in conversations and participate in discussions on social media. - Host live Q&A sessions or webinars. - Create a Facebook group or Slack channel where people can ask questions and get support. - Ask for feedback and use it to improve your content. - Show appreciation to your audience and make them feel valued.

Firstly, I list out the top technical courses that aligns with my niche from big companies like Hubspot, Google, Coursera, and IBM I categorise the popular and the newly added courses. I make a plan, enroll it and complete the courses with a goal. I follow the SMART framework. Later, I share the certificates with a post explaining my experience and how it is a valuable one to the fellow marketers. I build my knowledge and also share it to others, so others can also grow with me aside. Togetherness always gives happiness. Showcasing the acquired technical knowledge, a practical experiment, organising the learning’s and pitfalls and documenting the journey through a post on LinkedIn is a bliss though.

There are a few ways I like to showcase my technical expertise: 1. Pinning my portfolio of work and any certifications right at the top of the page—it's like a visual resume that speaks volumes. 2. Sharing glimpses of previous projects I've had the pleasure of working on. Each one tells a unique story of challenges met and victories celebrated. 3. Dropping some nuggets of social media wisdom and fun facts. It's not just about showing off—I genuinely want to share my expertise and keep the conversation buzzing in the technical realm.