How can you use social media to mediate conflicts between buyers and sellers in real estate?

?? Before choosing a platform, I prefer to pay attention to the typology of the audience and stakeholders, as well as their differences. Then we have to design an integrated strategy that will accomplish our goal like dominoes in different media. ? First, using interesting and perhaps indirect concepts in entertainment networks such as Instagram and TikTok, etc., then presenting information and facts in the form of infographics from trusted people and authorities. ? Now people's minds are ready to analyze and decide that survey tools are first hidden and then revealed in media such as LinkedIn, Facebook, and launching targeted campaigns in all media and forming like-minded groups on WhatsApp, LinkedIn, etc. causes summation.

Different social media platforms have different strengths when it comes to real estate. Facebook, Instagram, and YouTube are great for showcasing listings and market insights. Twitter, LinkedIn, and Reddit are better for networking and engaging in discussions. Choose the platforms that align with your target audience and goals, and use different strategies for each one.

Staying up to date on a dozen different social media platforms isn't feasible, and you'll easily lose valuable productivity time just through scrolling on social media. Pick three or four channels you really love that you already use. No reason to start a real estate Pinterest account if you don't already have one! Stick with what you know, and above all, remember the golden rule of social media: consistency above all else. Don't post so often that you can't come up with new ideas. Even once or twice a week keeps your audience engaged.

Ensure that your social media reflects you professionally. Don't engage in trolling or hateful speech and don't get in arguments online. Remember that everything you do online can be documented—it's your digital footprint. Don't drag your own name through the mud!

Keep your clients and sphere updated on market conditions, including things like local mortgage rates and interesting stats. Try to shy away from just reading the stats, nobody's interested in the fact that "condo prices in downtown Atlanta fell 1.7% this week." Maybe they are, but that won't get views. Interpret the data for your viewers - something like, "condo prices in downtown Atlanta fell slightly, this might be due to demand but I'll be keeping an eye on this trend for you condo buyers!" Make it relevant for your audience.

I have a YouTube channel where I craft videos speaking to specific issues and Real Estate related topics. Rather than writing a long winded-article or email, presenting the information via video is a much more effective means of communicating and conveying important information to prospective clients. The topics discussed can impact buyers and sellers in different want so I make sure to address both in advance. Anticipate the questions from both sides and answer them in the video! Give people less to think about and establish yourself as an expert on the topic who's proactive and thinks ahead

Always try to expand your network after a closing. Make sure you send the other agent, lenders and mortgage professionals a connection request—and if you really enjoyed the transaction, leave them a recommendation on their profile. Glowing reviews from colleagues can really give your brand a boost. Ask them to do the same if you had a pleasant transaction—it's a win-win situation for everyone.