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How can you use social listening to tailor your negotiation approach for influencer marketing?

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Influencer marketing is a powerful way to reach your target audience, but it also requires careful negotiation with the influencers you want to work with. How can you use social listening to tailor your negotiation approach for influencer marketing? Social listening is the process of monitoring and analyzing online conversations about your brand, industry, competitors, and topics of interest. By using social listening tools, you can gain valuable insights into the needs, preferences, opinions, and pain points of your potential influencers and their followers. Here are some ways you can use social listening to improve your negotiation strategy for influencer marketing.

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Shahrukh Hussain

Conversion & UI/UX Designer | Boosting eCommerce CVR by 8% | Affiliate Marketing Specialist | Project Manager with 90%…

1 Identify and prioritize influencers

Before you reach out to any influencers, you need to do some research to find out who are the most relevant, influential, and engaged for your niche and goals. Social listening can help you identify and prioritize influencers based on their reach, resonance, relevance, and reputation. Reach is the size of their audience and the potential exposure they can generate for your brand. Resonance is the level of engagement and interaction they can create with their content. Relevance is the degree of fit between their niche, style, tone, and values and your brand identity, message, and objectives. Reputation is the quality of their image, credibility, and trustworthiness in their community. By using social listening tools, you can filter and rank influencers based on these criteria and select the ones that match your expectations and budget.

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Shahrukh Hussain

Conversion & UI/UX Designer | Boosting eCommerce CVR by 8% | Affiliate Marketing Specialist | Project Manager with 90% Customer Satisfaction | Achieved 60% Lead-to-Client Conversion
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By understanding their interests, concerns, and preferences, you can fine-tune your negotiation strategy. This way, you're not just pitching a deal; you're creating a partnership that resonates with their audience. - Understanding Trends: Social listening lets you catch the latest trends and hot topics in your influencer's niche. - Audience Insights: By analyzing comments and discussions, you get a sneak peek into what the influencer's audience cares about. - Personalized Pitch: Armed with this info, you can tailor your pitch to align with the influencer's & their audience's interests. - Building Relationships: It's not just a deal; it's a relationship. Social listening helps you connect on a deeper level, making negotiations smoother.

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Justin Smith

Influencer/Marketing Executive | | Brand Strategy and Creative Innovation | I help brands create award-winning campaigns. Ex-EA
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If you are using social listening tools, you also want to prioritize channels talking about your brand or category organically. It means their audiences know they are authentically talking about products in your category.

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2 Understand and align with their interests

Once you have a shortlist of influencers, you need to understand and align with their interests and motivations. Social listening can help you learn more about what they care about, what they talk about, what they like and dislike, and what they expect from brands. By analyzing their content, comments, reviews, and feedback, you can discover their passions, goals, challenges, and pain points. You can also find out what kind of content they produce, what formats they prefer, what platforms they use, and what topics they cover. By using social listening tools, you can segment and profile influencers based on their interests and preferences and tailor your pitch and offer accordingly.

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3 Communicate and collaborate effectively

After you initiate contact with the influencers, you need to communicate and collaborate effectively with them. Social listening can help you monitor and measure their response, feedback, and performance. By tracking their mentions, replies, messages, and posts, you can gauge their interest, enthusiasm, and satisfaction with your proposal and partnership. You can also identify any issues, concerns, or objections they may have and address them promptly and respectfully. By using social listening tools, you can evaluate and optimize your communication and collaboration strategy with the influencers and ensure a smooth and successful negotiation process.

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Kush Savani

Highly Skilled Customer Success & Operations Specialist | 10+ Years of Driving Global Growth & Strategic Impact | Experienced in Leading High-Impact Teams
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Social listening is pivotal in tailoring influencer marketing negotiations by helping you understand the audience sentiments, preferences, and trends. By analyzing conversations and feedback, you can identify an influencer whose values resonate with your brand, ensuring effective communication and collaboration. This insight allows for a personalized approach that aligns with audience interests, enhancing the authenticity of the partnership and maximizing its impact.

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4 Build and maintain trust and rapport

Throughout the negotiation process, you need to build and maintain trust and rapport with the influencers. Social listening can help you show your appreciation, recognition, and support for their work and influence. By following, liking, commenting, sharing, and mentioning their content, you can demonstrate your engagement, involvement, and respect for their personal brand and reputation. You can also acknowledge their achievements, celebrate their milestones, and congratulate them on their successes. By using social listening tools, you can foster and strengthen your relationship with the influencers and create a long-term and mutually beneficial partnership.

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Justin Smith

Influencer/Marketing Executive | | Brand Strategy and Creative Innovation | I help brands create award-winning campaigns. Ex-EA
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Support without being annoying. They know there is a person behind the "brand" so supporting them goes a long way, but commenting on all their posts may get a bit over the top.

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5 Adapt and improve your negotiation approach

Finally, you need to adapt and improve your negotiation approach for influencer marketing based on the results and feedback you get from social listening. Social listening can help you track and analyze the impact and outcome of your influencer marketing campaigns and partnerships. By measuring the reach, resonance, relevance, and reputation of the influencers and their content, you can assess the effectiveness and efficiency of your negotiation strategy and tactics. You can also identify the strengths, weaknesses, opportunities, and threats of your influencer marketing efforts and make adjustments and improvements accordingly. By using social listening tools, you can refine and enhance your negotiation approach for influencer marketing and achieve your goals and objectives.

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Candace Gillhoolley

Customer Success Innovator | Business Growth Strategist | Expert in Partnerships & Community | Published Author & Visual Learning Advocate
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When you're tailoring your negotiation pitch, it's essential to convey your sincere appreciation for the influencer's individuality and the value they bring to the partnership. Showcase how their distinct qualities, such as their authenticity, expertise, or storytelling ability, align perfectly with your brand's goals and target audience. By demonstrating that you've thoroughly researched and understood their unique strengths, you create a more compelling case for a mutually beneficial collaboration that resonates with both the influencer and their audience.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use social listening to tailor your negotiation approach for influencer marketing?

1

2

3

4

5

6

1 Identify and prioritize influencers

2 Understand and align with their interests

3 Communicate and collaborate effectively

4 Build and maintain trust and rapport

5 Adapt and improve your negotiation approach

6 Here’s what else to consider

Influencer Marketing

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How can you use social listening to tailor your negotiation approach for influencer marketing?

1

2

3

4

5

6

1 Identify and prioritize influencers

2 Understand and align with their interests

3 Communicate and collaborate effectively

4 Build and maintain trust and rapport

5 Adapt and improve your negotiation approach

6 Here’s what else to consider

Influencer Marketing

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