How can you use the search volume metric to find valuable keywords?

2 How to find the search volume of keywords?

There are many tools and methods to find the search volume of keywords, but one of the most common and reliable ones is Google Keyword Planner. This is a free tool that allows you to enter a keyword or a URL and get data on the monthly search volume, competition level, and suggested bid for that keyword. You can also filter the results by location, language, and date range. To use Google Keyword Planner, you need to have a Google Ads account, but you don't have to run any ads.

3 How to interpret the search volume data?

Interpreting search volume data requires careful consideration and context. To make sense of the search volume data, compare the search volume of similar or related keywords to see which ones are more popular or relevant for your niche. Take into account the seasonality and timing of your keywords, as some may have higher or lower search volume depending on the time of year or current events. Additionally, look at the long-tail and short-tail variations of your keywords, as long-tail keywords often have lower search volume but higher conversion rates and lower competition. Moreover, analyze the intent and difficulty of your keywords, as some may have high search volume but low commercial value or high competition.

5 How to avoid the pitfalls of the search volume metric?

The search volume metric is a powerful tool for keyword research, however, it has some limitations and challenges. When using the search volume metric, it is important to not rely solely on it to find valuable keywords. You need to consider other metrics such as click-through rate, conversion rate, cost per click, and keyword difficulty. Additionally, it is important to not ignore the quality and relevance of your keywords. Search volume is not a guarantee of success or profitability. It is also important to not chase after the highest search volume keywords as they are often very competitive and expensive. Instead, look for the keywords that have a balance of search volume, relevance, and competition that align with your specific objectives and budget.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?