How can you use scarcity to increase the effectiveness of a brand awareness campaign?
Scarcity is a powerful psychological trigger that can influence people's behavior and perception of value. When something is scarce, it becomes more desirable, attractive, and urgent to obtain. In this article, you will learn how to use scarcity to increase the effectiveness of a brand awareness campaign, which is a strategy to increase the recognition and reputation of your brand among your target audience.
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Rishabh RayVice President- Straightline Solutions | Ex- Director - Brand Management at ZEE | Ex- Star TV | Ex- Joy Personal Care…
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Saad SamadiDirector of Marketing Operations | Marketing Strategy | Brand Management | Corporate Communications | Digital Marketing
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Ricardo Chang| Strategic Business Manager | BDM | Sales & Commercial | B2B & B2C | Disruptive Innovator | Mentor