How can you use the SCAMPER method to create a unique video marketing campaign?

1 What is the SCAMPER method?

The SCAMPER method is an acronym that stands for seven different ways to modify or improve an existing idea: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. By asking yourself a series of questions based on these seven categories, you can explore different possibilities and alternatives for your video concept, script, style, format, or distribution. The SCAMPER method can help you overcome creative blocks, challenge assumptions, and discover new angles for your video marketing campaign.

2 How to use the SCAMPER method for video marketing?

To use the SCAMPER method for video marketing, you need to start with a basic idea or goal for your video. For example, you might want to create a video that showcases your product features, educates your audience about a topic, or tells a story about your brand. Then, you need to apply the SCAMPER method to each aspect of your video, such as the message, the audience, the tone, the visuals, the sound, the length, or the platform. To do this, you can ask yourself questions based on the SCAMPER categories such as: substituting different elements in your video; combining different genres, formats, styles or perspectives; adapting popular trends or references; modifying elements like speed or size; putting something to another use; eliminating unnecessary elements; and reversing order or direction. By answering these questions and generating multiple variations of your video idea, you can then choose the one that best fits your goal, audience and budget.

3 Examples of the SCAMPER method in action

To illustrate the power of the SCAMPER method for creating unique video marketing campaigns, consider how other brands have used it to great success. For example, Dollar Shave Club substituted a humorous and irreverent tour of their warehouse for the typical product demo, and Blendtec combined product demonstration with entertainment by blending various objects. Old Spice adapted a popular internet meme into their videos, while Nike modified the traditional testimonial format. Volvo Trucks put their product to another use by having Jean-Claude Van Damme perform an epic split between two moving trucks. Apple eliminated the voice-over and music from their iPhone X video, and Dove reversed expectations and stereotypes of beauty. These examples demonstrate how the SCAMPER method can help you create compelling video marketing content that resonates with your audience.