How can you use scale to create a sense of hierarchy in your layouts?

1 What is scale and why is it important?

Scale is the relative size of an element in relation to another element or the whole design. Scale can create contrast, emphasis, proportion, and harmony in your layouts. By using scale, you can make some elements stand out more than others, create a focal point, show the importance or order of information, and establish a visual rhythm. Scale can also affect the mood, tone, and meaning of your design, as well as the readability and usability of your layout.

2 How to use scale to create hierarchy levels

One of the simplest ways to use scale to create hierarchy is to vary the size of your text elements, such as headlines, subheadings, body copy, and captions. Generally, the larger the text, the higher the hierarchy level. For example, you can use a large headline to grab the viewers' attention, a medium subheading to introduce the main idea, and a small body copy to provide the details. You can also use scale to create hierarchy among other elements, such as images, icons, shapes, and colors. For example, you can use a large image to create a background, a medium icon to highlight a feature, and a small shape to add a decorative touch.

4 How to apply scale to different types of layouts

Scale can be applied to different types of layouts, such as web pages, posters, flyers, brochures, magazines, and books. Depending on the type of layout, you may need to adjust the scale of your elements to suit the purpose, audience, and medium of your design. For example, for a web page, you may need to use a responsive design that adapts the scale of your elements to different screen sizes and devices. For a poster, you may need to use a large scale that attracts attention from a distance and creates an impact. For a flyer, you may need to use a moderate scale that fits the limited space and conveys the essential information. For a brochure, you may need to use a small scale that allows more details and complexity.

5 How to experiment with scale in your layouts

Scale is not a fixed rule that you have to follow strictly. You can experiment with scale in your layouts to create different effects and expressions. For example, you can use an extreme scale to create a dramatic or surprising effect, such as a very large or very small element that contrasts with the rest of the design. You can also use a subtle scale to create a refined or elegant effect, such as a slight difference in size that creates a delicate balance. You can also use a dynamic scale to create a lively or playful effect, such as a changing or moving element that creates a sense of motion.

6 How to learn more about scale and hierarchy in layout design

Scale is one of the most essential skills you need to master as a graphic designer. If you want to learn more about scale and hierarchy in layout design, you can explore various sources of inspiration and education. For example, you can look at the works of other graphic designers and analyze how they use scale to create hierarchy in their layouts. You can also read books and articles that explain the theory and practice of scale and hierarchy in graphic design. You can also take online courses and tutorials that teach you how to use scale and hierarchy in different types of layout design projects.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?